Collecting royalties from franchisees is an act of transferring the right to use trademarks, which belongs to the pilot scope of "camp reform" and should pay value-added tax. However, collecting management fees belongs to providing business tax taxable services for franchisees and does not belong to the pilot scope of "camp reform". Business tax is still paid according to the tax item of "other service industries". Franchise fee is a unique form of commercial operation. It means that the brand holder grants intangible assets such as intellectual property rights (including inventions, patents, trademarks and copyrights), organizational management assets, market assets and human assets of the enterprise brand to franchisees in the form of contracts, and franchisees engage in business activities under a unified business model according to the contracts and pay certain fees to the brand holder.
China is now vigorously promoting brand power, and "too expensive" will certainly meet the challenge, create an extraordinary "too expensive future" and become the original stock of the catering brand unicorn!
It's too expensive to upgrade all the simple food in China into something extraordinary!
Average unit price: per capita consumption 50-600 yuan.
People-friendly dishes: Taigui flavor pasta, Qingjiang fish hot pot, special casserole, national special dishes, northeast dishes, Sichuan dishes, Shandong dishes and so on.
High-end fine dishes: Creative jiaozi (stuffing is sea cucumber, Spanish mackerel, sea urchin, abalone, shrimp, Tricholoma matsutake, crab roe, black truffle and other precious ingredients).