Crocs is an American shoe company, founded in 2002. It was not until the summer of 2006 that the company was officially listed on Nasdaq. It mainly produces CROCS sports and leisure sandals with the same name as the enterprise, as well as sunglasses, T-shirts, socks, clothing, outdoor products and so on. In 2002, the three founders of the company noticed that the special material wooden soled shoes produced by Foamcreations of Canada had good anti-slip performance and were very comfortable to wear. After making some modifications on the original basis, they designed a kind of shoes originally prepared for boating. This kind of shoes is very similar in shape to slippers. The vamp is covered with holes, and there is also a rotatable belt to prevent slipping. In 2002, crocodiles received great attention at the Fort Lauderdale International Expo. In 2004, CROCS acquired the Canadian patent company Foamcreations and named this material Crostile Plastic. This material is plastic with closed-cell resin bubbles. The biggest feature of shoes made of this material is that they can automatically deform under the action of body temperature to adapt to the shape of feet, which conforms to the concept of ergonomics and makes shoes softer, more comfortable, lighter and more beautiful. At the same time, they also have antibacterial and deodorizing functions. These unique product advantages are especially suitable for people who stand or walk for a long time, and can effectively reduce foot discomfort or physical fatigue. The company and its main product name is CROCS, which means the nickname of crocodile. Because crocodile is a strong reptile without natural enemies, this is very close to the company's product positioning. However, the company also had a dispute with the French crocodile company, which is also a clothing industry. CROCS shoes were originally only prepared for boating. Because of their excellent anti-skid performance, comfortable wearing and rich colors, they quickly attracted the attention of ordinary users. The opponents thought that shoes full of holes were extremely ugly, and the company took the opportunity to take ugliness as the slogan. In addition to being comfortable to wear, CROCS often cooperates with Disney and other companies to launch various types of themed shoes. In addition, various trinkets can be inserted into the holes in slippers to meet the individual needs of consumers. More importantly, CROCS has a strong star effect. Faith hill, Matt Damon, Al Pacino, Brad Pitt, Angelina Jolie, Jack Nicholson and other people in the entertainment and fashion circles all expressed their love for CROCS shoes, or appeared in public with them. According to Washington post's report on June 22, 2007, US President Bush has caught up with the trend of wearing sandals in summer, and the sports and leisure sandals with black socks on their feet are Kaloqi brand sandals. The company also expanded rapidly because of this series of reasons. In 2006, the annual sales volume reached 6 million pairs, and the sales income was $654.38+0 billion. In Britain, it was once out of stock because of snapping up. In 2008, the revenue is expected to reach 1 1 billion dollars. After a great success, the company has launched various styles suitable for different occasions in addition to the initial and most basic beach series. But all CROCS shoes are characterized by soles made of Crostile materials. The company also introduced handbags made of Crostile material. Because of the popularity of crocs shoes, the company also introduced products such as mobile phone bags with crocs shoes.
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