The long-dormant automobile market, after experiencing the stimulation of the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show and the Chongqing Auto Show, has welcomed the 2020 Chengdu Auto Show. The "resurrection battle" of car companies in the second half of the year has also followed the Chengdu Auto Show. The opening of the auto show has begun. Among them, the four major brands of Great Wall Motors all appeared at the Chengdu Auto Show, and each brought their own blockbuster new cars.
It is worth mentioning that not long ago, Great Wall Motors just announced its transformation into a global travel technology company and launched three major technology brands: Lemon, Tank, and Coffee Smart, which caused a huge response in the industry. Great Wall Motors also paid special attention to the new cars released this time.
01
Haval Brand: The third-generation H6 and Big Dog are extremely popular
In early July, the Haval brand received good news and officially reached a global With sales of 6 million units, it is another bright moment. For this achievement, most people will think that H6 takes most of the credit. After all, H6 is indeed Haval's sales leader. But in fact, in recent years, the Haval brand has been changing the status quo of having only one popular model, and the launch of the F series is one of its measures. In addition to the H6, sales of other Haval models are also increasing steadily. For example, the Haval M6 sold more than 10,000 units in June, a year-on-year increase of more than three times.
At this Chengdu Auto Show, Haval once again brought a new category of SUV-the Haval Big Dog. At the same time, the Haval H6 ushered in a replacement.
Before the opening of the Chengdu Auto Show, information about the Haval Big Dog was common in major news headlines. Not only because of this unusual name, but also because this is a new category of SUV launched by Haval, known as the "3 /4 scale car”.
What is a "3/4 scale car"? This is a newly opened market segment by Haval. It is independent of the H series and F series. It is aimed at young consumers who pursue personalization and is positioned between urban SUVs and off-road SUVs. It can be understood that Haval launched the 3/4 scale car to satisfy consumers who want comfort and a vehicle with certain off-road performance, striking a balance between urban and off-road performance.
The Haval Big Dog is built on a global intelligent technology platform. From a design perspective, the Haval Big Dog is an SUV with a hardcore off-road style. The overall body lines are relatively straight without too many smooth arcs. . However, the circular design of the headlights and the slender inverted L-shaped taillights add a bit of fashion and style to it.
The design of the tail is also relatively square. The thick bumper below is full of hardcore atmosphere, and the Haval Dog tail logo is very eye-catching.
The interior also adopts a new design style, which echoes the overall appearance and is relatively hard-core. The large-sized central control screen is shaped like a long semicircle and is very recognizable. The air-conditioning outlet is square in shape. , but the knob-type electronic gear lever neutralizes the strong hardcore atmosphere in the car.
It is understood that Haval Big Dog is equipped with W-HUD head-up display, mobile phone Bluetooth key, induction rear door opening, fully automatic integrated parking, three-zone air conditioning and other configurations, and has reached L2 autonomous driving. It has smart technologies such as 360° panoramic view and fatigue driving monitoring. In terms of off-road equipment, the Haval Big Dog is equipped with 2 differential locks, intelligent four-wheel drive, and six driving modes, giving it certain off-road capabilities.
Another blockbuster new car is the third-generation Haval H6. As the champion model in the domestic SUV market, the Haval H6 has attracted a lot of attention. Now that it is about to be replaced, the booth is even more crowded. The third-generation Haval H6 is the first strategic model equipped with Great Wall Motors' "Lemon" platform. Products on this platform are more lightweight, more high-performance and more safe, as is the case with the third-generation Haval H6.
The third-generation Haval H6 adopts the Xianwei design language, which looks more relaxed and eye-catching than the current model. The front face of the grille has been upgraded, the grille area is enlarged, and the interior is decorated with geometric patterns to create a three-dimensional effect. In addition, new designs such as the full-string body waistline and LED transverse cloud bridge taillights bring a strong sense of freshness to the new car.
In addition to the Haval Big Dog and the third-generation Haval H6, Haval also brings the 2021 Haval F7/F7x. As a youthful masterpiece of the Haval brand, Haval F7/F7x has also been favored by young users since its launch. , this facelift mainly focuses on upgrading the appearance details and configuration, replacing it with a new style front face and a large central control screen.
02
WEY: The new off-road SUV shocked the audience
When Great Wall Motors released its tank technology brand, it mentioned the first model based on the tank platform It will be the flagship model of the WEY brand. At the auto show, this mysterious model was officially unveiled - the Tank 300. Why is it called Tank 300? It is understood that because "00" resembles the "∞" symbol, which represents infinity or infinity, it symbolizes that the "Tank 300" will bring endless off-road possibilities and unlimited driving experience.
The Tank 300 is the first vehicle in the new off-road vehicle category of the WEY brand. It is built on the new "Tank·WEY" off-road platform and positioned as a compact off-road SUV. This is a brand new series of products in addition to the WEY brand VV series. In addition to the Tank 300, WEY will also launch medium and large luxury off-road SUVs and high-end business luxury off-road SUVs in the future.
The Tank 300 is completely different from WEY’s previous models. It adopts a square box design. Although they are both square boxes and carry a small schoolbag, the Tank 300 is similar to similar models such as the Land Rover Defender and Wrangler. The difference is still huge, the original design is very impressive, and it also has high modification potential.
The design of the three-spoke air intake grille of the Tank 300 is simple and elegant. The WEY logo is placed in the middle and is domineering. The round retro headlights on both sides have a strong visual impact. The two strips on the hood The thick raised lines are also eye-catching. The most prominent thing on the side of the car is the thick wheel eyebrow design, while the highlight of the rear is the full-size external spare tire.
In terms of off-road equipment, the Tank 300 is equipped with "three locks", tank turning, creep mode, non-bearing body, unique chassis perspective function in its class, and 9 driving modes.
In addition to the Tank 300, WEY also brought the VV7 GT Brabus Limited Edition, which was just launched not long ago. This car is limited to 300 units worldwide and is jointly built with the well-known modification brand Brabus. It is called the first BRABUS for young people. In addition, there are new cars such as the 2021 VV6, VV7 technology version and the 2020 VV5.
03
Euler: Opening up the world of "shit shoveling officer"
After Euler R2 was renamed White Cat, the new Euler R1 was also renamed Black cats, so some people joked that the Great Wall Motors booth was a zoo, with both dogs and cats. At the auto show, the Euler Black Cat was launched, and the new Euler model ES11 made its world debut.
The Euler Black Cat is positioned as a new generation of high-quality electric cars. It continues the appearance design of the current model and still has a cute design style. It has 12 appearance combinations and 8 interior color combinations. The biggest change is the upgrade of the battery life, which is increased from the current 351km to 405km. In addition, many new configurations have been added, including cruise control, PM2.5, 6-way adjustment of the driver's seat, etc., and it also supports FOTA remote upgrade.
Ola's new model ES11 is an A0-class pure electric SUV, which is positioned higher than the previous A00-class models. After establishing its leading position in the A00-class SUV, Euler launched an attack on the A0-class market, and ES11 is the first product of this attack.
ES11 was designed by Eamon Delta, design director of Great Wall Motors Sales Company, who was once a Porsche brand designer. Perhaps because of this background, the design of ES11 has some flavor of Porsche models, especially the two A headlight. Like the previous models, the ES11 still has a strong cuteness style, but the overall lines are smoother than the white cat and black cat. From the front, it still has the feeling of a small sports car.
04
Great Wall Pickup: Off-road pickup truck diesel 8AT model is launched
Not long ago, Shanghai further relaxed the registration conditions for light multi-purpose trucks and pickup trucks. Pickup trucks with the "Shanghai C" license plate can freely travel on roads outside the outer ring road of Shanghai, which is regarded as another development benefit for the pickup truck market. Driven by these policies, pickup truck models have also received more and more attention. At this auto show, there were many spectators watching Great Wall pickup trucks.
Great Wall Pickup has brought the Great Wall Cannon cross-country pickup truck crossing version and wild fishing version modified model, which has mountaineering equipment fixtures, roof spotlights and rear trunk equipment tailored for fishing enthusiasts. Become a beautiful scenery on the exhibition stand.
In addition, the Great Wall Cannon off-road pickup truck diesel 8AT model was launched at the auto show, including the four-wheel drive advanced version for 176,800 yuan, the four-wheel drive high-end version for 186,800 yuan, and the four-wheel drive limited edition for 206,800 yuan. At the same time, a The diesel 6MT "Professional Customized Edition +
The biggest highlight of the Great Wall Cannon off-road pickup truck diesel 8AT model is that it is equipped with the diesel engine with the largest liter torque in the current pickup truck market - a 2.0T engine independently developed by Great Wall Motors. This engine has won many industry awards such as the "China Heart" Top Ten Engines. It has a maximum power of 120kW/3600rpm, a peak torque of 400N·m/1500-2500rpm, high low-end torque and strong power. Matched with the engine is a ZF 8-speed automatic manual transmission, with a fuel consumption of 8.3L per 100 kilometers. ?
Under the trend of the new four modernizations, the automobile industry will enter a period of change. This is almost common knowledge in the industry, and most automobile companies are actively responding to avoid being eliminated by the market. However, there are only a few companies that dare to carry out internal transformation. After all, transformation also means breaking the bones. Without a certain ability to recover, many people may not dare to take risks. Behind Great Wall Motors' resolute transformation to digitalization, in addition to its fiery determination, there is also the strength support of the entire system. The accumulation of thirty years of car manufacturing is an important foundation for Great Wall Motors' transformation.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.