Among this generation of young people, there are obvious differences in preferences and types of TV brands. In the ranking of consideration among Gen Z people, the top three brands are Hisense, Xiaomi and Huawei, with Hisense ranking first with a share of 18.98%. As a brand that specializes in young people, Xiaomi has been overpowered by Hisense this time, which makes everyone curious - "Why is Hisense chosen by so many young people?"
Technology is the primary productive force, and Hisense holds the right to speak
Compared with the previous post-90s generation’s obsession with product functions, and the older group of post-80s generation who are sensitive to price, this The generation born after 1995 pays more attention to the leadership of product capabilities, and many Generation Z adhere to the "geek mentality" when reviewing a product. This makes "product power" no longer a single-dimensional indicator. When it comes to TV categories, it is no longer just about large screens and good sound quality, but also includes eye protection, power consumption indicators and other features.
Throughout the development history of Hisense TV in the past few years, it has "multi-point attacks" in the fields of new display technologies such as laser TV, ULED TV and broadcast monitors, fully meeting the urgent needs of users at different consumer levels. . For example, in the field of laser TV, Hisense started its layout as early as 2014. From single-color laser to two-color laser to three-color laser, Hisense has actively promoted the development of the laser TV industry and has applied for a total of 1,616 domestic and foreign patents. More importantly, Hisense Independent research and development in the field of components has improved the upstream and downstream chains of the laser TV industry.
Compared with the 55-75-inch range of traditional TVs, Hisense Laser TV directly uses the picture quality experience of an ultra-large screen, showing a "high starting point" of 75 inches, extending horizontally to 80, 88, and 100 , 120 or even 150-inch different size layouts, far exceeding traditional LCD panel TVs in size. Last year, Hisense also made a splash with its first roll-screen laser TV, which allowed such a large-sized TV to be "hidden" in modern homes, satisfying Generation Z's pursuit of simple aesthetics. This year, Hisense will also bring 8K laser TVs to Generation Z, and even provide large-screen commercial solutions with splicing functions for the B-end.
In terms of ULED display technology, Hisense also maintains efficient research and development progress. Among them, multi-zone independent backlight control technology and HiView picture engine technology give TV pictures a lifelike look and feel, satisfying Generation Z’s expectations for TV pictures. Extremely demanding demands. Last year, Hisense applied for a total of 879 patents for ULED display products, and authorized 66 international patents for overseas markets such as Europe and the United States. High picture quality is no longer a reason for high prices for Japanese and Korean TV brands such as Sony and Samsung. Hisense has made one move Breaking their moats.
Developing around scenarios, Hisense understands young people better
With the advancement of the times, hardware products such as TVs have also been integrated into different scenes such as living rooms and bedrooms, bringing Gen Z and A unique scene-based experience. In order to cater to young people’s movie-watching needs of “watching dramas at home” on weekends, Hisense Smart TV’s built-in “Juhaokan” platform provides a massive amount of film and television content resources, covering 100% of theater blockbusters and popular dramas. For young people who want to relieve stress after get off work, Hisense smart TVs also provide a wealth of entertainment and social functions, making it easy to experience large-screen karaoke, AI fitness and even game play.
Obviously, Hisense not only “understands” the needs of young people, but also continuously meets them through software and hardware upgrades. Functional development is carried out around different scenarios, so that the TV can not only be "watched" but also "played", and even become a base for the family to enjoy fun.
It is also the climax of the Winter Olympics. Among the viewers of sports events, Generation Z maintains a considerable proportion. Hisense, which is well versed in this, has also laid out the marketing of sports events early on. It has sponsored top sports events including the European Cup for many years in a row, maintaining a strong connection with young people on a spiritual level.
In the future, as Hisense develops its efforts in different dimensions such as technology paths, scenario-based development and sports marketing, it is believed that its market share will further increase and occupy the minds of more and more young people. The positive data in the "Survey on Consumption Characteristics and Trends of Generation Z" will undoubtedly give Hisense a good start in 2022...