Avenue and originality explain the secret of a company's 20-year success for the first time.
The road to management is simple, and the products are extremely exquisite.
Don't be a top 500, you should be a top 500.
Avenue and ingenuity: a business case of local enterprises in China with temperature
Tai Fang, the leading brand of high-end kitchen appliances, is a well-known but low-key enterprise, and few people know what the value core behind its exquisite products is. Avenue and Ingenuity tells the story of Bi Fang's mental journey from starting a business to soaring, analyzes Tai Fang's innovation and management methods over the years, and reveals the value power behind his products' ultimate pursuit.
Through 20 years' efforts, Tai Fang has grown from a start-up enterprise to a leader in high-end kitchen appliances. In Avenue and Ingenuity, Mrs. Fang tells her own story frankly, such as how to deal with the price war and how to deal with the relationship with the foundry when expanding production capacity. Tai Fang's corporate culture, management methods and management secrets have formed an organic Tai Fang model, which provides a good reference for local enterprises in China. Tai Fang's exploration of enterprise evergreen and his practice of integrating China Confucian culture into company management have also brought rich enlightenment to domestic managers.
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Avenue and ingenuity reveal Tai Fang's way of innovation, operation and management for the first time. The road to management is simple, and the products are extremely ingenious!
1. Avenue and Ingenuity explains the secret of 20 years' success for the first time. The corporate culture, operation mode and management secret of Tai Fang, the leader of high-end kitchen appliances in China, are elaborated in detail.
2. Avenue and Ingenuity has restored the whole process of private enterprises in China from starting a business to flying. Answer why Tai Fang insists on the idea of not being a top 500 company, being a top 500 company for 500 years and never going public.
3. Avenue and ingenuity is an in-depth business case. The management road is simple, and the products are extremely exquisite, exploring the evergreen wisdom of kazuo inamori-style China enterprises.
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Tai Fang's management style:
The game between brand and channel;
Cooperation and win-win relationship with dealers;
High-end positioning principle.
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Tai Fang's management:
"All-staff joint-stock system", which shares the profits of the enterprise with all employees;
Integration of Confucian culture and modern enterprises.
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Tai Fang's way of innovation;
Green kitchen;
Invention patent and craftsman spirit;
Consumption upgrade of high-end kitchen appliances market.
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Tai Fang is an important partner of Vanke. For a long time, Tai Fang not only provides high-end kitchen appliances for Vanke owners with high-quality products and leading technology, but also ensures the perfect delivery of every fine decoration project with high-standard engineering construction and mature process management. I have always been full of respect and curiosity for Mr. Mao Zhongqun's creative combination of Confucian cultural theory and modern enterprise management model. Avenue and ingenuity answered my questions and benefited a lot.
—— Ding Changfeng, Senior Vice President of Vanke Group
Tai Fang is an old friend of Zhejiang University. I always thought we knew each other too well. However, from Avenue and Ingenuity, I read something new that I have never heard of. I feel more and more that Tai Fang's business philosophy, management practice and corporate culture have gradually developed into an organic whole with strong vitality, and what gives this whole vitality is the entrepreneurial spirit and social responsibility embodied by Mao and Mao Zhongqun's two generations of entrepreneurs. Just as Tai Fang has become the leader of kitchen appliances in China, Tai Fang's enterprise management model is also worthy of our serious study and reference.
—— Chen Ying, deputy dean of the School of Management of Zhejiang University and dean of the School of Entrepreneurship of Zhejiang University.
Innovation is the eternal theme of enterprise development. I have always paid close attention to and spoke highly of Tai Fang Group's successful application of China Confucian culture in modern enterprise management. Avenue and ingenuity, with culture as the main line, systematically combed the development course of Tai Fang in the past 20 years, so that readers can deeply understand the origin, formation and innovation of Tai Fang's culture, and have good enlightenment for all kinds of managers to better integrate the management ideas of the East and the West.
—— Dean of Oriental Management Research Institute, Fudan University, Su Yong
Studying "new Confucian management" is becoming a global trend. Avenue and Ingenuity take Tai Fang, a model of Confucian management, as the research object, forming a relatively complete theoretical system with strong operability. I hope this book can become a methodology and guide book that enterprises, consulting institutions and non-profit organizations expect to see.
—— Wang Tao, Vice President of School of Economics and Management, Wuhan University
About the author ...
Wang Bu, a senior financial editor, now works for the well-known financial magazine "Financial World". He has written reports such as KFC, China Everbright, Suning Gene Fission and City Company.
catalogue ...
First, keep original and original: the benchmark of good business in China.
On Mao Zhongqun from 28 Problems in Preface
Foreword Inaction and Inaction: Mao Zhongqun and the Tai Fang he founded
Chapter 1: Choice: The Road of Enterprise Development
go home
Mao Zhongqun's Kitchen Dream