Price is the most unreliable comparison
Chinese people’s understanding of luxury cars is entirely based on price. They believe that the more expensive the car, the higher the level of luxury. This is not completely wrong, but it is certainly inaccurate.
Because many brands are somewhat focused on selecting models to introduce into China. Some are worth introducing expensive ones, while others are worth introducing cheap ones. But in fact, in its pedigree, there are everything from noble to cheap. If you go to its place of origin, you will know that each brand has its own cheap cars.
It is not reliable to think that things are rare but expensive
Some people think that the brand that sells less is a good brand, especially the cars bought by rich people are of high quality. Such as Maserati. You rarely see a Maserati even on the streets of Italy, so this car always gives people a very mysterious and powerful power.
But in fact, Maserati cannot be sold because of its poor quality. Italian-made cars are only suitable for racing on the track, and there is no successful precedent for building civilian cars. For example, Fiat is ranked among the worst quality brands in the world, and it will always be number one. Same goes for Maserati. The same goes for Ferrari.
The more objective rankings are as follows
Porsche gt; Mercedes-Benz gt; BMW gt; Audi gt; Jaguar Land Rover gt; Maserati
Why is Porsche number one
p>
This is because Porsche is equivalent to Apple in the mobile phone industry, and it controls the most bicycle profits in the world. The higher the profit, the higher the brand premium. Although Porsche cars are not as expensive as Ferrari, its single-car profits are very high, and it ranks first in terms of global quality reputation, and ranks first in sales of million-plus luxury cars. A well-deserved first.
Why is Mercedes-Benz second?
The first thing to say is that Mercedes-Benz has a unified image in the minds of people around the world. It is the spokesperson of luxury brands, although the profit of bicycles cannot be compared with Porsche. , but overall sales volume ranks first. Because it is selling cars ranging from 100,000 to several million, the sales volume is naturally considerable.
The reason why BMW ranks third
Similar to Mercedes-Benz, the BMW brand is also highly recognized globally and has a very unified image, but its level of luxury is not comparable to that of Mercedes-Benz. Compared with Mercedes-Benz, it is also slightly behind Mercedes-Benz in terms of sales, so it ranks third.
Why Audi ranks fourth
Because Audi has not yet formed a unified reputation around the world, but its global sales are indeed about the same as those of Mercedes-Benz and BMW. In Europe, Audi's image is still quite high, so let's not say that Audi is not recognized as a luxury car abroad. Its status abroad is higher than in China.
By the way, Audi also owns the second most automotive technology patents in the world, so technological Audi is indeed not a boast. By the way, neither Mercedes-Benz nor BMW made the top ten, and the first place was Toyota.
Jaguar Land Rover is a brand
The reason why they are ranked fifth is because they no longer master the core technology of the automotive industry. Their nobility is entirely because they are the blessing of the British royal family. If the Queen of England did not endorse them, these two brands would have disappeared long ago.
Maserati ranked last
Ha, I guess many people are dissatisfied, because it is indeed a symbol of wealthy people in China. According to Chinese values, driving a Maserati is more noble than driving a Porsche. The reason why it is placed at the end is because it does not have a strong sense of international recognition. As an executive-level car, Maserati, which has the heart of Ferrari, is not thorough in business and sports, and its market positioning is very embarrassing. Therefore, the global sales volume is small, and the company loses money every year. How could I put him first?