Trademark value assessment is based on the following four aspects:
1. Basic information of the enterprise
1. Industrial and commercial enterprise legal person business license and tax registration certificate, production License etc.
2. Company profile, legal representative profile, organizational chart, and equity structure chart.
3. Relevant application materials or certification certificates for national well-known trademarks and provincial famous trademarks.
4. Feedback from news media and consumers on the quality of trademarked products and after-sales services, etc.
5. Brief introduction to the research and development of technical products, scientific and technological achievement appraisal reports or technical product manuals and other technical appraisal materials.
6. Distribution of enterprise sales network.
7. Enterprise product quality standards and annual work summary of the enterprise.
8. Trademark product award certificates, corporate honorary certificates, and legal representative honorary certificates.
2. Property rights information
1. Trademark registration certificate and related legal documents for change of registration.
2. Trademark pattern and explanation.
3. Relevant approval documents or economic contracts and other legal documents involving trademark property rights.
1. Basic enterprise information
Industrial and commercial enterprise legal person business license, tax registration certificate, production license, etc.
2. Company profile, legal representative profile, organizational chart, and equity structure chart.
3. Relevant application materials or certification certificates for national well-known trademarks and provincial famous trademarks.
4. Feedback from news media and consumers on the quality of trademarked products and after-sales services, etc.
5. Brief introduction to the research and development of technical products, scientific and technological achievement appraisal reports or technical product manuals and other technical appraisal materials.
6. Distribution of enterprise sales network.
7. Enterprise product quality standards and annual work summary of the enterprise.
8. Trademark product award certificates, corporate honorary certificates, and legal representative honorary certificates.
2. Property rights information
1. Trademark registration certificate and related legal documents for change of registration.
2. Trademark pattern and explanation.
3. Relevant approval documents or economic contracts and other legal documents involving trademark property rights.
Extended information:
Factors affecting trademark value evaluation:
1. Value itself: the owner of the trademark, all investment and expenditure on the trademark are condensed in the trademark , so a trademark has value since it is registered.
2. Market value: The more popular the goods using the trademark are in the market, the higher the value of the trademark. This also relates to the quality of the product, publicity, etc.
3. Category factors: my country's light industry is relatively developed, so among the 45 trademark categories, only some categories are popular categories. The difficulty of applying for them is higher, and the value will be higher.
4. Term factor: Generally speaking, the exclusive right of each trademark is 10 years. The 10 years will expire and you can continue to own the trademark through renewal. If the trademark use period is longer, the price will be higher. .
5. Process factors: This requires professional review. If the trademark is reviewed multiple times during the registration process, it means that the stability of the trademark is poor.