On January 13, Zhiji Automobile debuted in Shanghai with its brand and two new cars. There is still no absolute high-level appearance from SAIC, and several young module leaders are trying to build a new high-end pure electric vehicle brand.
The two products unveiled that day are smart pure electric sedans and smart pure electric SUVs. The first sedan will be exhibited at Auto Shanghai this year and will start accepting reservations. The first new car is planned to be launched by the end of the year and will be delivered next year. to users.
Somewhat regrettably, except for the two quasi-production cars on the pallet, no more key information was revealed at the press conference than at the communication meeting last month.
Throughout the press conference, Zhiji Automobile emphasized "what cars should look like in the intelligent era." So, what should a car look like?
1
The mature technologies of the intelligent era are all here
The explanation of "wisdom of self" means "to use wisdom to comprehensively understand all things, define, create, To realize the smart travel driven by the times and required by users."
In order to express the driving force of the times, Zhiji Automobile directly puts its "muscles" on the table.
Zhiji Automobile’s first intelligent operating system - IMOS, the vehicle’s unbounded cross-screen display, can also integrate multiple domains, freely switch interactive content, and make human-vehicle interaction smoother.
The last time that a large screen was used to break out of the industry was Byton, which is currently struggling to survive. Its large screen has not entered mass production along with its cars.
Carlog, the super car-mounted smart camera system equipped by Zhiji Auto, has three ultra-wide-angle cameras with a total of 150 million pixels ("total", not "each"), supporting 4K video 180° without any Distortion ultra-wide-angle shooting, night scene mode and various other smartphone-like camera functions.
Zhiji is based on a scalable IPD smart driving center that supports multiple Orin chips, and a vision-based and compatible lidar software and hardware architecture redundant solution. The first mass-produced model comes standard with 15 high-definition vision cameras, 5 millimeter-wave radars, and 12 ultrasonic radar visual perception solutions.
However, in addition to the above stack of autonomous driving hardware, Zhiji Auto has no description of the autonomous driving level, only saying that it is "accelerating the implementation of Door to Door Pilot" (point-to-point autonomous driving).
At present, it seems that the "core" part of Zhiji Automobile is the "silicon-doped lithium-replenished battery" patented by it and CATL. The new battery will be standard equipment in all series. According to reports, its performance exceeds the industry's leading level by 30%-40%, has a battery life of more than 1,000km and will never spontaneously ignite, and can achieve zero attenuation for over 200,000 kilometers.
When industry media asked about CATL, relevant personnel said: "Everything the customer's father said is right."
At the same time, Zhiji Auto will also launch the world's first 11kW high-power wireless charging that supports mass production equipment.
The last time it stacked technology like this was Evergrande.
However, considering its background as SAIC, these smart configurations claimed by Zhiji are worthy of being believed.
Hu Shiwen, product experience manager of Zhiji Auto, said that the product configurations displayed at the press conference are the configuration of Zhiji’s entire product architecture, most of which will be used in the first mass-produced car. It will be gradually put into production models in the next two years.
2
“Redefining” the user enterprise
The English brand name “IM”, the slogan of “I am free, I” was constantly emphasized at the press conference, allowing Zhiji From the name to the selling point of the car, everything reveals its personalized features.
In order to allow users to have a deeper understanding of this "me"-centered approach, Zhiji wants to redefine "user enterprise". This starts with the CSOP+ESOP stock holding platform pioneered by Zhiji. Under the wave of big data, Zhiji Auto wants to reshape the relationship between users and enterprises. It not only developed an employee stock ownership plan to motivate young teams, but also used the same method to set aside 4.9% of equity to encourage users to actively produce and share data.
The C of CSOP is Customers. Jiao Qiao, the manager of Zhiji Auto user platform, said, "All Zhiji products, services, and brands are created based on users' data, behaviors, and ideas. Zhiji Auto will provide innovative users with Certain digital rights confirm his contribution.
On the CSOP platform, we will confirm user contributions through digital rights and a series of cutting-edge technologies such as blockchain. ”
User shareholding is an important strategy for Zhiji Auto to redefine user cars. This task is no easier than building cars. If you look at Weilai, you will know that maintaining old users while developing new users is a task full of details. Work. Zhiji's few words make it difficult for people to understand the final effect of the user enterprise it defines.
On the other hand, Zhiji Automobile has developed an SOA "atomized" software architecture that can According to the unique needs of each user, more than 1,000 or more intelligent integration scenarios can be combined by definition and service, including mountain road scenes, caring scenes, speed bumps and other super-sensing driving control scenes.
< p>The third point that reflects the user's preference is Carlog's high-standard design. The car is equipped with a 150-megapixel ultra-wide-angle camera. It is hoped that in the 5G era, the car will also allow users to be happy to share. Actively express yourself.3
What it doesn’t say
For those who care about the product itself, the complex configuration information given by Zhiji Auto is enough. We have to wait until 2022 to understand the specific functions.
But this press conference did not complete the task of the company’s full picture and the depth of its brand culture.
Zhiji Automobile. The brand meaning tried to be conveyed at the press conference is "what a car should be like in the intelligent era"
Judging from the content released, it has indeed kept pace with the development of the times in terms of technology, and in terms of users. The operating logic of ***Chuang is also similar to that of many "user companies" on the market.
So, the appearance of Zhiji Auto is what the times have defined for it, and it is also a qualified smart car in the context of this era. Everyone should and can have it.
But for Zhiji Auto, which has the strong pedigree of SAIC, Alibaba and Pudong New Area, the outside world expects more surprises than just "should". Can we pin our hopes on the many unsolved mysteries it retains?
For example, as one of its shareholders, Alibaba’s Zebra system, which was jointly built with SAIC Motor Corp., opened high and went low. After acquiring the equity of Banma Zhixing, it seems to be retiring. The main creative team has not answered what kind of cooperation this time Zhiji and Alibaba Damo Academy will form.
Another example is the CSOP platform it claims to have users. Data can be exchanged for digital rights. The specific exchange mechanism and the form of benefits that users will receive have not been disclosed.
In terms of channels, Zhiji Auto revealed that it will complete the layout of first-tier cities by the end of the year. Compared with the 100-200 square meter experience stores of other new forces in the business district, Zhiji will choose a larger store in the central business district, but the specific sales model and the functions of the offline stores have not been explained.
< p> Even the level of independent research and development of Zhiji Automobile’s intelligent technology, the decision-making power of the principal team, the functions that the first batch of mass-produced cars can achieve, specific cruising range, sales channel entities and quantity scale, pricing range and other information are still confidential. .It is impossible to speculate on the reason why Zhiji Auto is secretive. However, this smart era is also a fast-paced era. There is new news in the smart car industry every day. Excessive mystery marketing can only make consumers more Forget about it.
As for Zhiji Automobile’s in-depth cooperation with many modern art masters and studios, the artistry it wants to convey requires a high knowledge threshold to understand, and it is difficult to arouse the passion of the public.
Putting it in the context of the smart era, the Zhiji described in the description is indeed a qualified product, but what exactly this new brand is, we still need to wait patiently for the layers of veil to be unveiled.