I believe that each of us will have moments when people, things, songs, sentences, words, sounds, scenes and paintings that you have touched intentionally or unintentionally will be triggered, activated and reappeared in a certain situation many years later without special attention.
Not to mention that Jay Chou represents an era, representing an era that will never end. This kind of lyrics with its own symbols is enough to make us unforgettable and take root in the subconscious.
Maybe it's because in the days from primary school to junior high school, I basically went back to my grandmother's house every time after school.
Maybe it's because I can still think of him in the third grade of primary school, the cool guy with his back against the wall, listening to the walkman, wearing a cap and quiet curly hair.
Maybe it's because he walks into the classroom slowly every time he rings the bell. There are too many symbols on him: micro curly hair, cold face, shoulder bag, cap and walkman.
In the walkman, besides Jay Chou, there are Jay Chou and Jay Chou, and the rest are Jay Chou.
I believe many people are like me. Just close your eyes and imagine, can most of Jay Chou's lyrics be associated with a picture?
The most beautiful thing is not the rainy day, but the roof where you hide from the rain-an unspeakable secret
Love me, love my dog, love my dog. After you left, I often had to come under the eaves to shelter from the rain. Because even the rain is full of your breath. -Ye Xianglun who loves Xiaoyu (PS: Anyone who has seen the movie knows that Xiaoyu is the heroine's name)
Looking through our photos, my thoughts are looming. Last summer, we had a sweet laugh. Look at your crying side and say goodbye to me. It's too late to suffocate. You have gone far-Jay Chou's "excuse"
Last summer, I hugged you and smiled sweetly in the photo. Now all I have is your side face crying and saying goodbye. Really, I never thought I would break up with you.
I like the picture that you only belong to me in the crowd, passing by the goddess Su Mei, and I wish in the name of the goddess to miss spreading like the Tigris River. When the ancient civilization only has difficult language legends, it becomes an immortal poem-Love in BC.
I recognized you as mine in the crowd. We once made a wish in front of the goddess: I miss you constantly and my love is immortal.
There is heavy rain and deep vegetation in my hometown. I heard that you are still playing the flute on the outskirts of the lonely city, and it is our fate to be rooted in the "Fireworks Easy to Cold" by Nomura-Jay Chou.
The general met a woman in Luoyang and fell in love for life at first sight.
However, the court ordered the general to go out.
After years of war, Luoyang has become a ruin, and women are reluctant to meet.
The general returned from the wind and frost and found the ancient temple in Galand, where the woman became a monk, but she was already dead.
People told the general that there was once a woman waiting for him here.
Leave with an umbrella before the rain stops —— Jay Chou's Iron Box on the Peninsula
Is there anything you can't say? You didn't even have time to hold an umbrella, so you left in the rain What should I do?
But it's raining so hard that I can't see you-a sunny day in Jay Chou.
It's raining so hard that I can't see you. Will you come back when the weather clears up? She cried and shouted.
The reason why these lyrics have such a strong sense of picture is because there are specific symbols in the lyrics.
People's psychological activities are selective, and specific symbols will selectively point people's psychological activities to a certain goal. Therefore, when words provide us with an impressive, memorable and targeted goal, the human brain will produce an understandable and easily associated scene picture.
The symbols contained in the lyrics can instantly attract you and take root in your mind. "It's raining harder and harder, and I can't see you", "Rainy day", "Shelter from the rain", "Nomura Lonely City" and "Make a wish in front of the goddess" are all symbols.
Is it possible to create a picture and a scene by adding symbols to the copy, so that people can easily accept it?
Of course not. Some symbols look very atmospheric and imposing, but they are actually illusory. If you don't know what they mean, you can't form a picture in your mind. This kind of symbol belongs to common symbols. Therefore, if we see an empty copy full of flowery words, there will be no sense of picture, no association, and even if we read it, it will be difficult to leave an impression.
For example, the most common real estate advertising language:
Honesty is eternal, and it is a three-good city.
Happy river view, high mood.
Reach the beautiful river view and enjoy the highest state.
Feel it. Symbolic elements are indeed used here, but these common symbols can't play the role of scene orientation. Of course, it's not that this kind of copy is not good. If the brand's appeal is a tall packaging copy that needs to show feelings and strength, this copy can also be considered.
It should be noted that in addition to considering logic and strategy, a suitable copy also needs excellent expression, that is, solid writing skills, but excellent expression is not just a bunch of gorgeous words.
The other is effective symbols, such as the lyrics of Jay Chou mentioned above, most of which are extremely effective scene symbols.
So what exactly is a scene symbol?
The magic of scene symbols
The so-called scene symbol is the symbol that can touch your heart, activate the scene and describe the picture.
Scene symbols mainly appear in people's past practical experience, and these symbols have influenced themselves intentionally or unintentionally.
Scene symbols bear the important responsibility of constructing scenes. Most of consumers' needs are actually related to and directly influenced by specific scenarios.
Copywriting with scene symbols can build simple life scenes and stimulate consumers' sense of being there, thus occupying consumers' minds and starting consumer behavior chains.
For example. When you are ready to attend a masquerade party, you will enter the scene of "dancing", which directly stimulates you, thus creating a demand for exotic costumes.
When you are ready to start long-term, periodic running, playing tennis and other sports, you will enter the "sports" scene, resulting in the need to buy sports equipment.
When you write a manuscript ... I'm sorry, there seems to be no specific scene in the copy, "How to anger the copy with one sentence? Does the scene mentioned in the angry copy count?
When writing this article, I listened to the super scene symbol octave space again.
Hey, miss, do you sell peninsula tin boxes?
B: Yes, turn right from the front. You can find it on the second shelf.
Oh, ok, thank you.
-No..
I've been on the road of copywriting,
Unfortunately, time is silent.
It doesn't matter, consider it a return to youth.
end
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