1949 August 18 was registered under the name of Adidas. Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened the sports brand Puma. Its classic slogan: "Nothing is impossible". 20 1 1 In March, we spent1600,000 euros to launch a brand-new advertising slogan-Adidas All in.
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Evolutionary history:
These three symbols of Adidas have not existed since the initial stage of the brand. It can be said that the development history of Adidas logo is also a proof of the continuous progress of Adidas, a world-renowned sporting goods company.
The adidas three-stripe logo was first used, and in the second year of its establishment, namely 1949, it was applied to all kinds of products under adidas. It represents the sports spirit of continuous progress and transcendence.
By 1972, Adidas gradually replaced the early three-stripe logo with a four-leaf clover logo, symbolizing the sports force extending to the world with a more gorgeous four-leaf clover, and at the same time pinning its own brand's vision of going global.
After using the clover logo for more than ten years, that is, in the late 1980s and early 1990s, in order to compete with Nike and enhance the sense of sports fashion, Adidas once again applied the first three stripes of its brand to its products as its most famous sports performance series.
1996, after experiencing a stock acquisition storm, Adidas re-launched the Clover logo and specially applied it to its original Adidas series, which is different from the sports performance series and tailored for middle and senior sports fans and shoe fans.
As for the style logo of Adidas, it doesn't have a long history. Y-3' s Y stands for yohji yamamoto, while 3 stands for Adidas' three series logos. Yohji yamamoto, the world's top designer, is the creative director and cooperates with Adidas.
Baidu Encyclopedia-Adidas