Za is a Japanese brand. The abbreviation of the full name of the Za brand is "ZOTOS ACCENT", and its Chinese name is Ji Rui. The parent company is the Japanese brand Shiseido. Zaji Rui has established research laboratories in Tokyo, Beijing and Bangkok respectively, and is committed to analyzing the awareness, concepts and trends of beauty among young men and women in Asia.
As a full-line skin care and makeup brand, Za Ji Rui provides full support to all Asian beauty lovers aged 20 to 30 in pursuing their beauty dreams. As of October 2019, it has occupied the market in 13 countries or regions including China, Thailand, and Singapore.
Extended information
Za product series:
1. Makeup series: Za Jirui makeup series includes powder, liquid foundation, mascara, eye shadow, and eyeliner , lipstick, lip gloss, nail polish, nail polish and other products.
2. Moisturizing multi-functional water-activated moisturizing series: including cleansing balm, lotion, lotion, cream and essence.
Shiseido’s brands:
1. Clède Peau Beautè
Shiseido’s top brand, selling skin care and makeup products, unique products The concept is "Enzyme Management Theory" and it entered the Chinese market in 2001.
2. Za Jirui
As a best-selling sub-brand of Shiseido in Japan, Za Jirui has diversified products. Product categories include cosmetics and skin creams.
Baidu Encyclopedia-Shiseido
Baidu Encyclopedia-za