1. Brand premium: Apple has successfully created a high-end, high-quality and unique image by establishing a strong brand image and unique product design. Consumers have high recognition and loyalty to Apple products and are willing to pay higher prices for their products, so that Apple can maintain higher prices.
2. Vertical integration: Apple implements a vertical integration strategy in product design, production, sales and service. By controlling the entire supply chain and sales channels, Apple can better control the pricing and market share of products, thus achieving monopoly prices.
3. Exclusive technologies and patents: Apple has many exclusive technologies and patents in product technology and design. The uniqueness of technology and patents makes it difficult for other competitors to copy or replace Apple's products, thus keeping Apple at a high price level in the market.