How to manage the 3s principle in supermarket chains;
1. Simplify
2. specialization
3. standardization.
Chain operation includes three types: regular chain (RC), voluntary chain (VC) and franchise chain (FC).
? Join the chain? It means that the head office enters into a contract with franchisees, and the head office authorizes trademarks, commodities and management technologies to franchisees. When obtaining the above rights, the franchisee must pay a certain fee to the franchise corporation, use the same trademark, all or part of the same goods, services and business technology, and implement professional division of labor and centralized management in accordance with the guidance, training and assistance of the franchise corporation. At the same time, the franchisor is responsible for most (or all) of the funds needed for the establishment of the franchise store, and the franchisor is responsible for the personnel needed for the franchise store in principle. Did he? Ten unification? Features: unified leadership, unified name, unified procurement, unified price, dressing the decoration, unified advertising, unified management form, unified warehousing and transportation, unified after-sales service and unified management system.
? Join the chain? Charm of
1. For franchisees, the headquarters provides a complete set of business models, personnel training, trademarks and goodwill, advertising and commodity supply, which reduces the cost of time and capital, and rapidly improves and expands the popularity. The headquarters is responsible for grasping the consumption trend and developing new products, which can quickly grasp the industry information and sales information, reduce risks and greatly improve the success rate of entrepreneurship.
2. For the headquarters, help young entrepreneurs to practice their career ideals, and have more and faster opportunities to expand their business while reducing funds and manpower to open up markets.
3. For consumers: provide goods and services with standardized quality and popular prices.
How to manage supermarket chain 1, store management
The first thing to pay attention to is store management. We should always keep the store clean and hygienic, so that consumers can feel clean and comfortable before they come in to buy things, because a clean store makes consumers feel more at ease and trust in the products in the store. Therefore, the storefronts of small supermarkets must be clean and tidy.
2. Warehouse management
Warehouse is necessary for small supermarkets, and managing it well is also necessary for running a good supermarket. How to run a small supermarket? We should keep a reasonable inventory, neither too much nor too little, stack it correctly, pay attention to the management and protection of articles, and especially treat different products with care.
3. Sales management
We must also do a good job in sales management. Joining a supermarket chain and joining the headquarters will provide a series of support, including brand image and distribution, and the headquarters will help. For franchisees, it is necessary to ensure the unification of prices. The lowest price should be purchased from the headquarters and sold at a reasonable price.
Related content recommendation: Franchise chain operation has many advantages over single operation:
1, high success rate.
Chain operation has been proved to be effective in the world, and more than 90% customers have achieved different degrees of success after joining the chain system. Because the chain operation reduces the purchase cost, sales cost and management cost, it also improves the brand image and reputation of the enterprise and reduces the competition risk, so it has also achieved a high success rate.
2. Short learning curve
Successful business model. Franchisees can learn successful management experience and knowledge in a short time with little cost, which can make them take fewer detours.
3. Brand advantage
Franchisees can share the well-known brands and reputation formed by the licensor through long-term business efforts at a small cost, thus effectively promoting sales and greatly expanding the business scope.
4. Advantages of large-scale procurement
Unified procurement can make chain enterprises enjoy preferential purchase in large quantities, strengthen cooperation with suppliers, expand the scale of procurement, improve the speed of collection and sales, reduce procurement costs and greatly save procurement costs.
5. * * * Advertising and promotion
Chain enterprises can concentrate resources on advertising promotion, reduce the average cost of advertising promotion and help chain enterprises establish brand image.
6. Professional management improvement
Licensee can help franchisees improve their management level by exporting their successful business experience and management model.
Step 7 cultivate
Franchisees often receive targeted training and guidance from authorized personnel to continuously improve their business and management capabilities.
8. Service support
Franchisees can enjoy comprehensive services such as logistics distribution and after-sales service provided by license issuing agencies at a small cost, while the chain operation system makes services more professional through scale effect.