Online brand: Mainly refers to the domain name of an enterprise on the Internet, together with the enterprise name and trademark, forming the enterprise's brand. The online brand is an important intangible asset of the enterprise.
Online Brand Protection: (Online Brand Protection) is to implement qualification protection measures for brand owners and legal users to prevent infringement and infringement from the Internet, including domain name protection for enterprises , online protection of corporate names and trademarks, corporate brand public opinion monitoring, DNS protection, etc.
The methods for enterprises to implement online brand protection are as follows:
Actively register domain names and trademarks;
Implement network-wide brand protection for domain names;
Take reasonable measures to reduce the preemptive registration of domain names;
Reasonably use dispute, arbitration and civil litigation methods;
Entrust a brand protection agency to register and protect relevant domain names;
Monitor corporate brand public opinion;
Do a good job in DNS protection.
(Hope to adopt^_^)