When you say this wake-up word to the iPhone or iPad, do you ever think that one day you will say it to the car?
Maybe next September, this will become a reality. ?
Recently, many media at home and abroad have reported that Apple will build a car, saying that Apple plans to officially release its first electric car in September next year, two years ahead of schedule.
After iPhone, iPad and other devices, Apple is finally going to launch iCar?
At present, the most mainstream news on the Internet is that Apple is negotiating with many suppliers in Taiwan Province Province, and the news that they will release their cars in September next year is revealed by the executives of the suppliers.
Is Tesla going to panic?
The old horse said, "Once you ignored my love, today I make you unattainable." .
Musk posted on Twitter, saying that he is in Model? In the darkest days of the project, I contacted Cook, the current CEO of Apple, to discuss the possibility of Apple acquiring Tesla, but Cook refused.
I really don't know how Cook felt when he saw Tesla with a market value of $600 billion and gave up all the fat in his mouth. ?
To say whether Tesla needs to panic, I don't think it is necessary on some levels. Apple's real data collection in autonomous driving is too different from Tesla's, which is an empirical problem. But when it comes to hardware and software, Tesla has to be nervous. 165438+ 10 In October, Apple released the M 1 chip of Mac computer, and its transistor package reached1600 million, while the HW3.0 chip developed by Tesla had 6 billion transistors. Roughly speaking, the theoretical computing power of Apple M 1 chip can be better. ?
For classic cars, it doesn't matter whether the chip is strong or not. But in the era of electrification, chips become very important. Just as everyone was competing for engine technology in the past, everyone is competing for the computing power of chips in the future. Apple's M 1 chip and A 14 chip are enough to prove its level in core hardware. The more powerful the computing power of the chip, the faster and more comprehensive the processing of complex information on the road, and the stronger the ability of automatic driving.
So is it possible for Apple and Tesla to become a cooperative relationship?
My guess is no, both companies have the ability to independently develop core chips, and the software is also made by themselves. As far as the most important points of smart cars are concerned, both companies have strong strength. Coupled with Musk's slightly malicious tweet, it is unlikely that Tesla will cooperate with Apple.
Apple's competitiveness
Diss, CEO of Volkswagen Group, said that Apple's entry into the automobile industry has brought greater challenges than traditional car companies such as Toyota.
Unlike Akio Toyoda's electric cars, Diss supports electric cars, and Volkswagen Group is also trying to promote its own electric cars. At present, the Volkswagen brand ID.3 has performed well in the European market, and their ID.4 has also been officially released in the China market. Among traditional manufacturers, Volkswagen is indeed a radical attitude of pure electrification. ?
Compared with many new automobile manufacturing forces, Apple's success in the electronic market enables them to manufacture smart cars. From the operating system architecture of smart cars to autonomous driving chips, Apple has the ability to develop its own core algorithms and chips. As a supporter of electric vehicles, Diss is optimistic about Apple's car-making, and also takes into account Apple's research and development capabilities in smart products, which happens to be an important direction of automobile development. ?
Autonomous driving will become the most powerful competitiveness of Apple cars.
Not only the chip, but also Apple's ability on the sensor is worthy of attention. iPhone？ 12? Pro is equipped with lidar developed by Apple. Some media said that the US Patent and Trademark Office recently officially granted Apple a patent called "3D Object Detection", which involves automatic driving of vehicles. It is worth mentioning that Huawei recently released vehicle-mounted lidar products and solutions. ?
Simply put, autonomous driving means that the sensor senses the road conditions, and then transmits them to the chip for calculation, and the chip makes a judgment, and then transmits the instructions to the actuator. Wouldn't it be easy for Apple to realize if it mastered the core technologies of induction and calculation? As for the actuator, just spend money in buy buy. ?
The intelligent operation of vehicles will also be a major competitiveness of Apple cars.
Just like we use Apple's equipment now, just register an Apple? ID, you can log in to mobile phones, tablets, computers and other devices. After you have an apple car, use an apple? You can also log in to the car with your ID. In addition, Apple's operating system has always been a big advantage for them. Whether it is iOS, padOS or macOS, the user experience in actual use is good. If you have Carlos, it's really worth looking forward to.
Problems faced
The electrification of automobiles has spawned many cross-border car-making enterprises. For example, Sony launched its own electric car works some time ago. The biggest advantage of such cross-border enterprises that make electronic products and automobiles is the intelligence of vehicles. Take Tesla, the hottest electric car company, as an example, Model? Every OTA update will bring a little different experience, which is the embodiment of automobile intelligence. ?
But the problems they face are also very direct. Is it a car or an electronic device? Coupled with problems such as uncontrolled spontaneous combustion of electric vehicles, the trust value of electric vehicles in China is quite low. Therefore, whether it is Apple, Sony or other electric vehicle companies, the problem to be faced is the trust of users in electric vehicles.
Write it at the end
Intelligentization is not only the development of automobiles, but also the whole human society is striving towards intellectualization, and intelligent electric vehicles are just one of the products. Compared with companies that started building cars a hundred years ago, Apple's biggest advantage lies in its intelligence. Compared with Volkswagen, Toyota and General Motors, they are more likely to make more subversive cars.
But under the management of these old car companies for many years, people have completely formed an inherent understanding of cars. You can even hear many people say, "What do you call a car without an engine?" Therefore, not only Apple, but also all electric vehicle companies. How to attract users without policy guidance is the most essential problem.
As for Huawei, they once said, "Huawei doesn't build cars, but Huawei will help car companies build good cars."
(Image source network)
Writing an article? /? Cheng zi's classmate
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.