A: My own Lexus LM.
Although it is a joke, the core idea does come from real life. At the beginning, Erffa was ready to add a Camry, and it had to be the price of the top version; I never thought that once LM was listed, the price increase would be directly equal to an Erffa guide price.
It is true that the "halo of fare increase" was handed over to Big Brother. After all, LM has a higher positioning, and it is not a little high, so there is not much direct competition between the two cars.
What really makes Erffa frown is the new generation Buick GL8 Avenir Avia that just went on the market.
When the options are no longer unique
250,000-400,000 yuan, which is the traditional comfort zone of GL8. This car is almost invincible in MPV.
Subjectively, the image of GL8 is deeply rooted in the hearts of domestic consumers, so I don't need to go into details. Objectively speaking, it has always been considered as the most direct competitor of GL8. The total sales of Honda's Odyssey and Ailishen 20 19 are less than a fraction of GL8. Of course, the upgraded GL8 only needs land business class, which is enough to deal with Honda Brothers.
Since GL8 has surpassed Buick's set goal, why push Avenir Avia with higher positioning?
The answer to this question is also the reason why GL8 Avenir Avia will make Erffa frown.
With the steady improvement of economic level, some customers with more abundant budgets put forward higher requirements for travel quality. Among them, family users may be more concerned about the internal car experience, while business users often consider the added value of the model.
In other words, their demand is a model that is more comfortable than the ordinary version of GL8 and has a more distinguished car experience.
Toyota Erffa, which used to be only 772,000-870,000 yuan, turned. Regardless of the real product strength of the latter, the objective fact is that people's prices are indeed higher; According to the conventional cognition of consumers, the relationship between price and quality is established in most cases.
At that time, Erffa's crazy price increase greatly reduced the cost performance, but improved the product image with the deformed and rare terminal market; Or more accurately, it successfully shaped the setting of "very expensive" in Erffa; In other words, the owner is not short of money.
The new generation GL8 Avenir Avia, with a price of 45.99-52.99 million yuan, just fills the market gap between ordinary GL8 and Erffa, and brings new choices to those consumers who pursue higher quality and remain rational.
Therefore, when the choice is no longer unique, even if there seems to be a certain price difference between the new generation Buick GL8 Avenir Avia and Erffa, a few consumers will still hesitate between them.
Ritual sense of scientific and technological service
The change of front face and rear end is the most significant upgrade in appearance of the new generation Buick GL8 Avenir Avia.
It's better to analyze the design with words than directly drawing the picture, so the modeling part is summarized as follows: Emphasize the existence of family-style spanwise chrome-plated strips, enhance the gas field of the whole vehicle by increasing the area of the air intake grille and incorporating chain mail elements, and the chrome-plated parts of the transverse tail conform to the current design trend.
The real highlight of the appearance of the new car lies in the sense of ceremony created by technology.
The new generation Buick GL8 Avenir Avia comes standard with Matrix matrix full LED crystal drilling headlights. The light source adopts a high-performance small module unit system, and the size of a single ADM is only 1/5 of that of a traditional lens.
More advanced hardware, in the final analysis, is for functional services. The whole headlight group can realize eight intelligent lighting modes, and ADB's anti-glare high beam function can reach 18 high beam lighting areas, thus achieving the small goal of not shaking the opposite driver and better paving effect.
Compared with the importance of headlight function first and good-looking second, the design requirements of taillights are more concise and clear, and good-looking will be done.
The wing taillight of feather-like light curtain is composed of 1 1 suspended "spar" led, which adopts PAS pixel type surface light source technology. The light-emitting unit not only echoes the design theme of diamond, but also can realize 3D surface light after refraction and reflection, and the visual effect is more crystal clear.
The matrix structure of the front and rear light groups also creates a prerequisite for creating a sense of ceremony.
The new generation Buick GL8 Avenir Avia is equipped with intelligent dynamic concierge light, which provides two modes. When unlocking, locking, starting and shutting down the engine, as many as 19 combinations of light show modes are preset to create Avenir Avia's exclusive sense of ceremony in the form of light interaction.
In addition to elegant front and rear main lights, the new car also adds dynamic running water turn signals. Thanks to the dense arrangement of LED beads and the optimized control program, the turn signal will show exquisite high frame rate dynamic effect when turned on.
Intelligent anti-pinch double-sided electric sliding door is also standard, and the real surprise is actually hidden under the right threshold. When the door on the right opened, the 2.5-meter-long Avenir Silver Wing welcome blanket unfolded. This configuration, in the past, will only appear in luxury brand D-class cars.
Therefore, although the appearance of the new generation Buick GL8 Avenir is very low-key, similar to the ordinary version, it still shows its flagship positioning in terms of functionality, sense of technology and sense of ceremony attached to it.
As for Erffa, it is indeed controversial that the front face is domineering enough, and the front and rear headlights also give people a visual sense of not being angry and arrogant, but in terms of functionality, all the LED headlights that automatically turn on adaptive far and near light are nothing more than that.
Intelligent vehicle system
Compared with the upgrade of appearance, the innovation of the interior of the new generation Buick GL8 Avenir Avia will be an eye-opener.
It's so handsome. Several colleagues next to me saw the same sigh for the first time when they opened the car door and saw the interior of the new car.
The core change is that the dual 12.3-inch full LCD instrument and the central control dual screen first appeared on Buick models. And with the introduction of this multimedia system, the shape of the center console of the new car has changed greatly, and the traditional design of the instrument and the built-in central control panel has been replaced by the suspended large joint screen.
As for the technical terms such as single screen resolution 1920×720, integrated corning glass cover, AG anti-glare /AR anti-reflection /AF anti-fingerprint surface treatment process, multi-touch and so on, it may sound a bit obscure. But from the user's point of view, we only need to know that the reflection suppression of the two screens is quite in place and the display effect is clear enough.
After the hardware level is in place, the next question is how to maximize its value. The solution given by Buick is eConnect 3.0 interconnection technology.
On the interactive level, this latest system adopts a flat UI interface design that caters to the trend, which can display multiple card tasks at one time, and all vehicle controls and settings are visual and completely effective. Being cooler is one thing. The key is to display and simulate the vehicle state in real time, which also makes the operation more intuitive and convenient.
As for the "third screen" that is "hidden deeply" but directly related to the user experience, the HUD head-up display system has also ushered in a major upgrade in the new car. The display area of the whole system has reached 14.6 inches, which is 7 times that of the previous generation. And like the first two screens, HUD also adds dynamic image adjustment effect, and provides classic mode, compass mode and minimalist mode.
For example, when navigating with Apple CarPlay, the system can also project the indication information to the HUD interface, and even display the traffic direction of each lane at each intersection.
In addition to the work of car-machine interaction, eConnect 3.0 interconnection technology has more scalability. It includes OTA remote upgrade of 9 core control modules, such as car entertainment, OnStar module, intelligent driving control module, body control module and Bosch iBooster electric brake booster.
There were car critics before, and a new energy car is a car that allows you to drive newer and newer. But aren't all traditional diesel locomotives equipped with OTA?
Regarding the scientific and technological configuration of Erffa, as we all know, Toyota's production R&D capability is beyond doubt; Therefore, it is more reliable to speculate that Toyota really doesn't care much about the car series, so that its cars become the handle of competing products every day.
The same thing happened in Erffa. It is divided into 8-inch screen and 10.5-inch screen according to different configurations. On the basis of the former, the latter added road rescue and Baidu CarLife mobile phone interconnection. Nowadays, the popular car networking, real-time road conditions, OTA, etc. are all missing, and even the mobile phone can only be controlled by speech recognition.
Every seat is a VIP.
Erfa's confidence in the Jianghu is inseparable from the two aviation seats in the second row.
These two seats not only provide better lateral support with wide integrated handrails, but also have the functions of front and rear position adjustment, backrest angle adjustment and leg rest adjustment. According to different versions, they are equipped with seat heating, seat ventilation and rear small table board.
In short, the designer tried to cram two business class seats into an MPV model. I have to say that this concept is highly coincident with the original GL8 land business class.
On the other hand, the new generation Buick GL8 Avenir Avia, based on the original 7-seat models, has added 6 Li Xian versions and 4 Li Zun versions to meet the segmentation needs of different consumer groups.
Among them, the performance of four editions is too high, and the two seats in the back row are almost first class; In contrast, the six-seat Li Xian version, which takes both practicality and luxury into consideration, is expected to become the most mainstream choice.
The six seats in the whole car are arranged in a 2+2+2 way, and each seat is made of imported first-class cowhide. The quality of "full grain" is created through complicated tanning process, and Avenir's iconic diamond texture is formed through the cooperation of punching and quilting.
The most important second-row seat, the new generation Buick GL8 Avenir Avia, has also been replaced by a wrapped side wall design similar to an aviation seat, thus increasing the armrest width by nearly 30%.
In terms of seat adjustment, manual sliding back and forth seats are provided to increase electric unlocking, two-way electric chair back angle, four-way electric lumbar support, two-way leg support and other 10 direction adjustments. And standard heating, ventilation, massage, armrest adjustment, plus six-way adjustable wing aviation headrest, mobile phone storage slot, pop-up double cup holder, double USB charging port.
Therefore, the upgraded second row seats greatly improve the ride comfort and further narrow the gap with Erffa.
A central passage of 170mm is reserved between the other two seats to ensure the convenience of passengers in the third row. In addition, the third row is equipped with two independent seats for the first time, and it can adjust the front and rear distance, the angle of the back of the chair, the independent armrest, and even comes standard with heating and ventilation functions to ensure that every occupant can have a comfortable and decent travel experience.
Overview of aluminum channel
In fact, in addition to the intuitive sense of technology, intelligence and luxury, the new generation GL8 Avenir Avia has more hidden evolution.
Including the eighth generation Ecotec 2.0T variable-cylinder turbocharged engine plus 9-speed HYDRA-MATIC intelligent gearbox, up to 20 advanced intelligent driving assistance functions supporting OTA remote upgrade, Buick Quiet-tuning patented mute technology and ANC active noise reduction to improve the silence in the car.
After having the advantage of product strength, it is expected whether the new generation GL8 Avenir Avia can tap some potential customers in Erffa.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.