Cosmetics website plan (1) 1. Market analysis of construction website
With the improvement of people's living standards, cosmetics have become indispensable daily necessities for women. And some high-income men began to use cosmetics for their own image and work needs. It can be said that the use of cosmetics is no longer the patent of those women.
In the market, there are many shops selling cosmetics. It is either a bargain at the grocery store or an expensive luxury at the specialty store. Either way, people need to spend a lot of time shopping. And it will cost a lot of money to buy.
Time is precious, and people are more willing to spend the least time to buy the most suitable products.
Therefore, a cosmetics website can do this better. He has the following advantages:
1) the competitive advantage of online stores with high quality and low price.
Online shopping has the characteristics of low price, high efficiency, convenience and variety, and compared with the traditional physical store business model, online stores can save a lot of costs such as shopping mall rent, employee management salary and commodity circulation loss. Obviously, this will provide a basis for online stores to sell goods at low prices.
2) Online stores deliver goods quickly.
With the rapid development of network technology and logistics industry, the development of online stores is relatively reliable, which will provide great convenience to buyers. Buyers can choose their favorite products online without leaving home, place orders online, communicate with online stores online, and place orders directly with online stores. After receiving the buyer's real information, the online shop will immediately deliver the goods to the buyer. Because the delivery is fast, the buyer will not be kept waiting for too long. This reflects the combination of the advantages of logistics distribution and online shopping. Let online shopping face more buyers.
3) Customer groups faced by online stores.
The existing Internet population in China will reach 80 million, most of whom are under 30 years old, and college students account for more than 60%. Among these users, most people like to get information online, accept new things easily, and accept online shopping, thus forming a buying trend in the new era, which will form a huge target market. In terms of price, low price is required, which is the appetite of low-cost online sales.
The rest netizens over 30 years old are mostly white-collar workers in web workers or companies. They have a high education level. Pay less attention to the price and more attention to the brand and function of cosmetics. Willing to spend some money to reduce the time to buy cosmetics.
4) Competition of cosmetic websites
Most cosmetic websites in China are websites where well-known cosmetic companies introduce their products separately, and consumers can only open them one by one. It is not easy to choose various brands. There are many websites that unify all kinds of cosmetic information, but few of them are famous and large in scale.
Second, the purpose and functional orientation of the website
Objective: The purpose of cosmetic website construction is to provide consumers with all kinds of cosmetic information and daily necessities information. Make profits while serving consumers.
Positioning: an e-commerce website that provides consumers with all kinds of cosmetics information and daily necessities information.
The objectives and functions of the website
The website should let people all over the world know about the cosmetics website and let customers know about the products and features of our website.
(1) Assist enterprises to establish global, national and regional sales networks.
(2) Establish an information database to solve the problems of publishing, collecting and serving production and marketing information.
(3) Reduce the links for enterprises to enter the market, help enterprises to open the market and reduce the circulation of commodities.
(4) Reduce sales and transaction costs.
(5) Provide convenience for both parties in online commodity trading and negotiation.
Third, the website technology solutions
According to the function of the website, determine the technical scheme of the website.
1) server
Of the three server schemes of self-building, renting virtual host and hosting, I choose to rent virtual host first and then make a profit, and rent virtual host to save money. After making a profit, choose server hosting. The whole machine custody is economical, fast and practical. The whole machine trusteeship provides an important technical means: remote control.
2) Operating system
The system adopts win2000ServerIISSQLServerAPS as the platform, with low development cost and powerful functions, which completely meets the needs of customers, turns their ideals into reality and achieves good economic benefits.
3) Website security measures and anti-black and anti-virus scheme
Step 1: Select the operating system.
If you have used Windows2000/XP system, don't ignore the setting of security password. Once someone else gets the super user password of the system, your machine will be near the end. When setting passwords, try to be as complicated as possible. Simple English or numbers can be easily cracked by violence. It should be noted that some system service functions have built-in accounts, so it is necessary to modify the default settings of account passwords in the operating system in time to prevent others from using the default passwords to invade the system.
Step 2: Patch upgrade
There is no windtight wall. Even if you use the latest operating system, it doesn't mean that your computer has been put in the safe, so we should always pay attention to the patches released by Microsoft official website. Usually, after discovering some vulnerabilities that may affect system security, Microsoft will release system patches in official website. At this time, you should download and install the latest patch as soon as possible to plug the system loopholes in time. For example, Windows2000Server has SP4servicepack, which can greatly improve the security performance of the computer after installation. WindowsXP can also greatly improve the security of the system after installing SP 1.
In addition, in the process of using Windows2000/XP, you need to check the system log file frequently, because this file will completely record all network activities within a period of time. By looking at the system log, we can know whether someone tried to attack the system and the results of the attack, so that we can make targeted compensation.
Step 3: Shut down useless services.
To attack a hacker's computer, you must open the corresponding port through the computer. If we close useless ports, the risk of being attacked will be greatly reduced. For Windows, you can delete NWLink and IPX/SPX transport protocols from the system and enable the security mechanism in the TCP/IP protocol properties. If there are no special requirements such as ICQ and Realplayonline, it is recommended to close all UDP ports. Similarly, in Windows2000/XP, services that are not used, such as printing, Web services, etc. , can also be closed, which not only saves more system resources, but also reduces the chance of being hacked.
Step 4: Hide your IP address.
Before a hacker attacks your computer, he must first confirm the IP address of the computer. Therefore, we can prevent others from pinging the server or hiding their real IP address through the proxy server. For example, we select "Prevent others from using ping command to detect" in the setting bar of Skynet firewall, so that no matter whether others ping through domain name or IP address, we can't confirm whether the server is turned on, which naturally reduces the chance of being hacked.
Step 5: Find the vulnerability of this machine.
Hanging on the Internet for a long time provides convenience for others to scan your computer. How can we effectively protect it? First of all, we must understand the security risks existing in the computer, so that we can find these vulnerabilities with the help of system scanning software. Take XScan as an example, it can detect the security vulnerabilities of all ports of this machine by multithreading and save the scanning results as files, so that we can easily find the vulnerabilities of the computer, and the program will describe some known vulnerabilities in detail. By using this scheme and solution, the vulnerability can be directly repaired and the security of the system can be enhanced.
Step 6: Protect the security of firewall software.
Even if we finish the above operation, it is only a partial protection measure. The most effective network security protection measure is to install firewall software. At present, there are many kinds of firewall software, such as Skynet Firewall, NortonInternetFirewall, ZoneAlarm and so on. They can not only prevent Ping and malicious connection, but also have unique warning information to attract your attention when encountering malicious attacks, and record all intrusion information so that you can have a record. Therefore, in order to completely ensure that the Internet is not disturbed by the outside world, it is best to choose a suitable network firewall software to make yourself have a good mood when chatting with MM, but it needs to be reminded that installing firewall software does not mean that everything will be fine. In order to prevent firewall software from becoming a nominal maginot line, it is best to update it online every once in a while, so that network firewall software can better resist the latest network attacks.
5 network anti-virus scheme design
Set up an anti-virus master server in the network, which is responsible for the distribution of virus definition codes and the management of anti-virus software in the whole network. On the basis of local branches, according to the network bandwidth and system application scale, the anti-virus secondary server is installed with 100-600 users as the unit, and the client is installed on the corresponding server.
Automatic communication (configurable) between master server and slave server and between server and client every two hours to check whether there is the latest virus definition code file and whether the configuration of anti-virus system has been modified. If there are new changes, it will automatically get the latest configuration from the server and modify the local configuration. Scan once every Friday at noon with the client, and you can modify the configuration according to the user's needs. Real-time monitoring and virus protection system in daily operation.
The anti-virus management center can configure the system for a single computer, the whole server, the client or the whole protection system, which greatly simplifies the system maintenance.
5) related program development
With ASP, because Dreamweaver's support for ASP is mature, developing simple ASPWeb applications requires almost no programming. Embedding some instructions in HTML files will realize the function of dynamic web pages. The database SQLServer is used because it is suitable for developing large-scale network applications that are put into practical operation.
4. Website content planning
1. Plan the content of the website according to the purpose and function of the website, including: company, product introduction, service content, price information, contact information, online ordering, etc.
2. Provide service functions such as member registration, detailed commodity service information, information search and query, order confirmation, payment, personal information confidentiality measures, and related assistance.
3. Because there are many columns on the website, you can consider using website programming to assign someone to be responsible for the relevant content. Content is the most important factor for a website to attract visitors. Without content or useful information, it will not attract visitors who browse in a hurry. Therefore, we can investigate the information people want to read in advance, and investigate people's satisfaction with the content of the website after it is published, so as to adjust the content of the website in time.
Verb (abbreviation of verb) Web page design
1. Artist Requirements In web page design, web page artists should generally conform to the overall image and CI specifications. Pay attention to the application of colors and pictures and layout planning to maintain the overall consistency of the page. Consider taking a form similar to that of Taobao.com or Alibaba.com.
2. Because cosmetics are aimed at netizens aged 20-30 who often use computers and people who have computers at home. The crowd is scattered, the network is smooth, and the psychology of pursuing trendy fashion is pursued. So consider the combination of graphics and text, pay attention to the use of text description. And star advertisements.
3. Make a website revision plan according to the needs, increase new customers, constantly introduce the latest cosmetics and withdraw old products. Update and maintain the website in time. Large-scale revision will be carried out within six months to one year.
Intransitive Verb Website Maintenance
It is easier to build a station than to maintain it. For the website, only by constantly updating the content can we ensure the vitality of the website, otherwise the website will not only fail to play its due role, but will have a negative impact on its own image. This requires us to maintain the server and related software and hardware in time, evaluate possible problems and make response time. As follows:
1. Establish an information collection system.
Including visitor information collection system, enterprise information release system, product (information) management system, supply and demand information release platform, BBS forum, etc.
2. Update and adjust information in time.
Make an update plan as needed. If it is updated every two days or every Monday, adjust the website information in time.
3. Database maintenance.
This is an important part of website maintenance. The database stores important information of the website. Timely and effective maintenance can ensure the orderly and efficient operation of the website. In this regard, it is necessary to use maintenance software for maintenance in time and make a maintenance plan, such as maintenance once every six months. And backup database information to prevent data loss after virus damage.
4. Website firewall update.
Downloading and installing the updated patch of firewall in time can effectively prevent the virus from damaging the website.
5. Formulate relevant regulations on the schedule of website maintenance and update, so as to institutionalize and standardize website maintenance.
Seven. Website testing
Before publishing, the website should be carefully tested to ensure normal browsing and use. The main test contents adopted are:
I. Functional testing
Including 1, link test 2, form test 3, Cookies test 4, design language test 5 and database test.
Second, the performance test
Including 1, connection speed test 2, load test 3 and pressure test.
Three. Interface test
Includes 1, server interface 2, external interface 3 and error handling.
Four. usability test
Including 1, navigation test 2, graphics test 3, content test 4 and overall interface test.
Verb (abbreviation of verb) compatibility test
Including 1, platform test 2, browser test 3, video test 4, modem/connection rate test 5, printer test 6 and combination test.
Security test of intransitive verbs
Seven. Code legitimacy test
Eight, document testing
Through the above tests, the operation of the website is guaranteed.
Eight. Website publishing and promotion
1. Promote websites such as Baidu and Google. It is best to have a website ranking. Let others find it on the search engine for the first time.
2. Link with high-traffic websites for consumers to click to enter.
3. Promote it on various websites by pop-up release.
4. Promote by email.
5. Publish articles in bbs forum to promote the website.
6. Promote your website through QQ, MSN, etc.
Nine. Expense breakdown
Rent a virtual host for 50- 100 yuan/year before making a profit. 5 yuan domain name application/first year. 30- 100 yuan after one year.
Choosing server hosting after profit: website promotion fee is 2000 yuan/year, website maintenance fee is 2500 yuan/year, and domain name application fee is 200 yuan/year.
Website Planning Book (2)
I. Analysis of China Cosmetics Market
With the improvement of people's living standards, people are not only satisfied with food and clothing, but also begin to pay attention to their appearance. With the rapid development of social economy, the cosmetics industry has also developed rapidly, so the cosmetics market has great development prospects and is also facing great competition.
Second, the competitiveness analysis of cosmetics
The competitive advantage of domestic cosmetics enterprises mainly lies in low prices, mainly facing middle and low-end consumers, while most of the cosmetics brands used by domestic women are foreign brands.
Third, consumer analysis.
The following factors affect consumers' purchase of cosmetics
(1) is influenced by friends around.
(2) Influenced by TV advertisements.
(3) Affected by emotions.
(4) Affected by promotion.
Overall consumption trend of consumers: The overall consumption trend is on the rise, especially for young women at 18-30. Nowadays young women value not only clothes and shoes, but also cosmetics. Now, they are a young and fashionable society.
Four. Analysis of this product
Beauty cosmetics are different from other cosmetics and have the efficacy of beauty and skin care. Its biggest feature is that it does not contain substances harmful to the skin. All its research and development are pure natural plants, and some Chinese herbal medicines have multiple effects on human skin. These are all purchased, developed and tried by our company. Our employees are all using our products. () We strive to prove the integrity and ability of our company with practical actions, and we will put the interests of consumers first.
Verb (abbreviation of verb) advertising creativity
(1) A girl with a bunch of roses in her hand said angrily that she would send them every year. At this time, the boy mysteriously took out a gift from behind. After opening it, the girl smiled brightly and said that I like beauty.
(2) Use celebrity endorsements, such as Ruby Lin's endorsement, then take a few seconds to collect pictures of medicinal materials, and then say that pure natural beauty is your best choice.
Advertising expression strategies of intransitive verbs
Time: 65438+ six months * * February and * * May.
Production cost: advertising fee for half a year is 2.5 million.
65438+February: 3 million yuan
January: 2 million yuan
February: 2.3 million yuan
March: 2.5 million yuan
April: 2 million yuan
May: 2 million yuan.
Seven. Advertising media strategy
Media: TV advertisements, magazines, online advertisements, etc.
Television advertising time: 7: 00 pm-9: 00 pm prime time.
Advertisement: In magazines such as Fashion and Fashion Beauty.
Advertisement: In the lower right corner of Youku.com and Tudou.com.
Eight. budget appropriation
The total advertising budget for six months is 6.5438+0.85 million yuan, of which 2.5 million yuan is the production cost.
Planning cost: 2.5 million yuan
Production fee; 250,000 yuan
Television fee: 8 million yuan
Magazine fee: 2 million yuan
Broadcasting fee: 6.5438+0.5 million yuan.
Internet: 2 million yuan
Total:18.5 million yuan
Nine. Advertising effect maintenance
After the advertisement is broadcast or the magazine is published, you can make a questionnaire or hold a special symposium from time to time, which is helpful to improve the plan.
Hold a forum once a month to better understand consumers and promote communication between enterprises and consumers, which is more conducive to the development of the company.
advertisement
Web pages of online advertising: channel pages and content pages.
The way of online advertising: the top or both sides of the web page.
What websites are there for wholesale cosmetics?
Alibaba. Com, China Cosmetics Wholesale Network, China Manufacturing Network and a famous cosmetics show are all cosmetic wholesale websites. Wholesale networks generally need to be purchased in large quantities, so users should ask clear details before purchasing, such as whether the products are consistent with the pictures, delivery time, whether they can act as agents for free, and how to deal with quality problems, so as to fully protect their rights and interests.