Towards the end of the year, the automobile industry has ushered in another major event. Turkey, yes, the Turkey that wants to take you to romantic Turkey, finally ushered in its own holiday in the last few days of this year. own domestic electric vehicle.
Yes, you read that right, 2019 is coming to an end. Turkey has just begun to have locally produced and manufactured electric vehicles in the strict sense, and the earliest mass production will be in 2022. This is just a press conference and Real car unveiled. So what kind of cars have local consumers bought over the years?
Illustration: Turkey’s November car market statistics from January to November
In fact, Turkey is not a big country in the automobile industry, and it cannot be among the top in the world in terms of production and sales data. It can also be seen from the passenger car data of the automobile market that the automobile industry in this country is not very developed. The monthly sales volume of the entire automobile market is only 93,495 units, and the cumulative data for 11 months is 887,651 units. Compared with the Chinese automobile market, which is often in the tens of millions, there is a huge gap. .
Illustration: Ranking list of new car sales by brand in Turkey
Divided by brand, Turkey, which does not have a local car brand, prefers which country's products. As can be seen from the table above, the top ten car brands with cumulative sales from January to November are: Fiat, Renault, Volkswagen, Ford, Peugeot, Toyota, Hyundai, Honda, Opel, and Dacia.
Whether it is the monthly sales or the cumulative sales, it is not difficult to see that French cars have a very high status in Turkey, and their sales ratio is also very high. French cars occupy 4 of the top ten car brands by sales. , the market share reached 38.1. German cars also have a certain audience, and the two brands Volkswagen and Opel also have a market share of 14.3. Japanese brands occupy two seats, Toyota and Honda, Korean brands occupy one seat, and Hyundai is on the list. There is not much difference in market share between the three, and their status in the hearts of Turkish consumers is about the same.
But overall, the most popular brands are French brands, especially brands like Fiat that focus on small cars, which are more popular among local consumers. The cumulative sales of Fiat and Renault exceed 50,000, and their advantages are obvious compared with other brands. This is obviously different from the performance of the Chinese auto market. French cars currently account for less than 1% of the Chinese auto market and are gradually marginalized. The current situation and sales are relatively bleak. Volkswagen ranks third in cumulative sales here, lagging behind Fiat and Renault, but it is also in the best-selling camp. A sacred car is still a sacred car. It has not lost its aura due to different regions, and its adaptability is still very strong.
So the arrival of Turkish local car brands is of great significance to the entire auto market, giving consumers more diverse choices. This brand has experienced many twists and turns from its establishment in 2017 to the debut of two models in 2019, but it is a great progress for Turkey's local car brands. Judging from these two SUVs and sedans, Turkey's car-making technology is actually better than imagined. Let's wait for the production of mass-produced cars to see if the actual sales feedback will bring surprises and shake the status of French cars in Turkey. .
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.