Animal husbandry is an important support for agriculture and occupies a very important position in the national economy. With the development of social economy and advancement of science and technology, the animal husbandry industry has become mechanized, which has greatly reduced the labor intensity of animal husbandry and promoted the development of animal husbandry. Below is what I have compiled for your reference. Model Essay 1: Thesis on my country’s Grassland Animal Husbandry Machinery
1. Exploring the baler market
What makes Liu Guilin proud is not just the various honors received from the Hu Branch. "The Hu Branch has also made considerable efforts in promoting the comprehensive utilization of straw." Liu Guilin told reporters: "Whether it is the use of clean energy or straw picking and bundling, the Hu Branch has corresponding products." Comprehensive utilization of straw as livestock machinery A key point in the field, the Hu Branch has been conducting research since its establishment. The straw picking and bundling Liu Guilin mentioned is a product developed and improved by Hu Branch after many years. It comes from its holding subsidiary Inner Mongolia Huade Forage Machinery Co., Ltd., hereinafter referred to as "Huade Forage Machinery". According to Liu Guilin, Huade Animal Husbandry currently has independent intellectual property rights for square bale picking and pressing machines, shrub stubble machines, airflow no-till seeders, cutting and flattening machines, solar forage drying complete sets, and wind and solar complementary power supply. Products such as devices are sold nationwide and have obvious market competitive advantages. "The sales center of our institute is located in Beijing. It has more than 100 full-time sales and after-sales service personnel. The sales network covers the country and can provide customers with first-class technical services." Liu Guilin told the reporter of "Agricultural Machinery" magazine: "Hua German square baling machines have an absolute advantage among similar products and have almost become the first choice for users." Liu Guilin's words were also confirmed in an industry information obtained by the reporter. But looking into the reason, why can Huade square baling machines have such a market today? Liu Guilin explained the mystery in one sentence. Liu Guilin told reporters: "Huade Muji was the first to promote balers in our country, and the products are also the types closest to users." Previously, the reporter interviewed a relevant person in charge of the Hu branch. He told reporters that he had never In the 1980s, we began to develop and trial-produce square balers. When it was put on the market in 2000, the sales volume of more than a dozen units was remarkable, and it was mainly used in the traditional forage market. After years of exploration and tempering, it has been widely used in harvesting and baling a variety of crops, including pasture, wheat straw, corn stalks, rice straw, and hard straw such as cotton stalks and twisted strips. Now the annual sales of Huade square balers are It has exceeded 2,000 units. "At that time, there were no domestic companies producing balers, and we mainly competed with foreign brands." Liu Guilin said.
2. Providing VIP services
As we all know, due to the late start of my country's agricultural machinery industry and some other factors, the development of my country's agricultural machinery industry has been slow. Compared with foreign developed countries, the product level has a huge gap. When we were exploring the baler market, it was incredible that the Huade Shepherd Machinery products of Hu Branch were able to take the initiative in the market. Some experts analyze that the price of domestic brands is the only advantage. Liu Guilin has his own opinion on this. Liu Guilin believes that winning the market with low prices is only temporary or even an illusion; winning the market with quality and service is real. Why do you say this? Liu Guilin explained: "If you compress profits to enter the market, in the end the quality of your products will not improve and users will not be able to make money. Users will eventually give up on your products. In comparison, if other people's products are better than yours, you It can only be sold as a 'first set', which is equivalent to entering the market for others. "When Huade Muji opened up the baler market, due to the inherent cost advantages of local companies, it was cheaper than imported models. Advantages, but that is not the fundamental reason for sales. In Liu Guilin's view, Huade Animal Husbandry Machinery wins in terms of adaptability and service, which is also the "VIP service" that Hu Branch has always mentioned. A senior salesperson from the Hu Branch told reporters a story, which just confirmed what Liu Guilin said about "VIP service." The senior salesperson told reporters that taking corn stalk baling as an example, many early balers were not capable of baling corn stalks.
For comparison, if other people's products are better than yours, you can only sell the "first set", which is equivalent to fighting the market for others. "When Huade Mu Machinery opened up the baler market, due to the inherent cost advantages of local companies, it had a price advantage compared with imported models, but that was not the fundamental reason for its sales. In Liu Guilin's view, Huade Mu Machinery In terms of adaptability and service, this is also the "VIP service" that Hu Branch has always mentioned. A senior salesperson from Hu Branch told reporters a story, which just confirms what Liu Guilin said about "VIP service." He told reporters that taking corn stalk baling as an example, many balers in the early days were not capable of baling corn stalks. At that time, they were competing with a well-known international brand on a corn stalk baling project, and finally a well-known international brand. They were selected, but they were unable to complete the task because their product could not break corn stalks, and they did not accept the improvements proposed by the project team. In the end, they paid compensation and settled the matter. Based on the situation at the time, the Hu Branch carefully studied and introduced a product that could break corn stalks. products, and finally won the project. “One aspect is to put yourself in someone else’s shoes and solve the problem. "Liu Guilin told reporters: "When there is a problem with the product, timely and thoughtful service can better reflect the connotation of 'VIP service'. "Indeed, when the reporter saw the banners hanging in the office of the Beijing Sales Center of Hu Branch, the reporter could feel the touching stories of "VIP service" behind these banners. Although many domestic companies are now launching baling machines, foreign investment Brands are introducing more and more types of balers to the market, and their prices and adaptability are constantly being adjusted. However, as a pioneer in the field of balers in my country, the Huade Shepherd Machinery products of Hu Branch have not lost their market. Share. As the reporter learned from the leaders of the Hu Branch, this is a spirit.