Alibaba's Secret Tips for Doubling Export Orders [Experience Sharing]
I always hear many Alibaba International Station suppliers complaining that the same Alibaba platform sells the same products, why? Some suppliers keep placing orders, but some always complain that Alibaba is too bad and there are no orders? What is the real difference?
I have been engaged in foreign trade for 8 years. I had no energy before 2007. I started using Alibaba’s foreign trade “robot” at the end of 2007 and my monthly personal orders average about US$300,000. It’s not very good, but I got some personal experience from it, and I’d like to share it with you here. What I share are details. Don't ignore these details. It is these details that determine the destination of foreign orders.
If you want to get more orders on Alibaba, you must think 100% from the buyer's perspective.
If you are an overseas buyer and want to choose the most suitable supplier through the Alibaba platform, what are you most concerned about? Some people talk about price, others talk about product quality; according to statistics, what foreigners pay most attention to on e-commerce platforms like Alibaba is the professionalism of the products revealed in the website content. How can we make the website more professional? What about making customers feel better?
(1) Design the Alibaba website well to give overseas customers a good first impression. Every careful work on the website will have multiplied returns and be reflected in the orders. For specific details, please pay attention to the banner bar Banner and website dynamic pictures and website column information of the company's Alibaba website. Banner is located in the center of the entire web page and is the first thing that catches the eye of foreigners. So everyone has to put effort into it. Banner bars must be concise, generous and related to the industry; company column information, this is the best place to show the strength of your company, and it is also where foreigners can see differentiation. You can set some settings, such as: setting the categories of management, R&D department, production process, foreign trade department, after-sales category and factory appearance category, etc. The column information should be concise. Neat, clear pattern and good size. In short, give customers a professional feeling and leave a good first impression.
A person’s expertise is limited. Now that the Internet is so developed, some things can be professionally designed by spending a little money on the Internet.
(2) Clear pictures and professional and detailed product descriptions. If you were a buyer, what kind of product pictures and detailed descriptions would you like to see? By carefully considering these contents and pictures, customers will be more interested in making inquiries. If a professional buyer can tell at a glance that the pictures and descriptions are inconsistent, at least he will think that this is an unprofessional, unserious or irresponsible supplier. The chance of sending you an inquiry is almost zero. Especially if the product has a price tag, it is originally worth $5, but if you mark it at $500 or $1, buyers will stay away.
(3) Product group classification is professional. This requires setting the product group name according to the products of the industry, so that the products that customers want can be accurately found. If a novice doesn’t know how to group, he can go to the website of his peers to learn from it. Note: Do not capitalize the font in all capital letters, capitalize the first letter of each word, or capitalize emphasized words. It is best not to exceed 10 product groupings. When setting up, you should consider the length of the product group name. Try to make it as neat as possible, or just look harmonious. Always consider your customers’ feelings. Building trust with overseas customers is a prerequisite for closing a deal. Without trust, there is no way to close a deal.
Don’t expect foreigners to place an order as soon as they come to inquire. The deal will not be completed until the customer trusts you; you should know more about what the customer really needs? Customers may receive dozens of similar quotes every day, and they need to think from the customer's perspective why they would choose you instead of your competitors.
On the Internet, customers cannot see your company. All they see is your email. The title, content and professionalism of the email's quotation will affect the customer's feeling and trust in your company. degree. Think more about what is the real resistance point of customers not to buy? What value can you provide to customers? If you charge customers one yuan, do you provide them with two or even five yuan worth of value or services? When customers pay, they must buy it with value for money. Customers want more value for money.
The simplest and most practical technique to increase inquiries is to set product prices on the website.
What is a good quote on the Alibaba website? The quotation that attracts customers to send inquiries is the best quotation. A reasonable and competitive price is the most attractive. If a product originally sold for $10 is filled in with $7.50 or $10, buyers will believe it. If it is $7.5, he will definitely read your detailed introduction carefully and then send you an inquiry. If you fill in $1 at the beginning, the buyer will know at a glance that the price is fake and lose interest. Friends who often shop online know this very well, because everyone likes high-quality and low-price products.
Never give up, never give up any opportunity to close a deal. The deal will always be closed after seven rejections. Don't underestimate every small customer and order. Any customer may be a lifelong partner in the future.
I have a Dutch customer who repeatedly confirmed the prototype four or five times in the early stage, but there was no news after that. However, I insisted on sending different emails to the customer every month to say hello, and the order was confirmed six months later, one week later. After receiving the deposit, I placed several orders in a row, and it is still a pleasure to cooperate with us! Similar things have happened many times in recent years.
It is impossible to expect that every customer who receives an inquiry will place an order. That is never possible; but what can be improved is the proportion of transactions, and more research is behind each completed and uncompleted order. The reason is to summarize more of the essential things, continue to magnify the good things, and do the details well, so that the proportion of inquiries converted into orders will continue to expand.
Now there is less time to develop new customers on Alibaba. 70-80% of orders every year are repeated by old customers. After truly establishing a sense of trust with customers, customers also like stability and reliability. of suppliers. I will reply to every email carefully, arrange every order carefully, and often inspect the goods in person, and treat every old and new customer sincerely.