Decathlon, a sporting goods retailer from France, was founded by Michelle Lay Luck in 1976, and its first store was opened in Enluo, a small village near Lille, France. Decathlon entered China in 2003, and now it has spread all over 178 shopping malls in 46 cities across the country.
It provides the support of chain sporting goods management and even the whole sports industry chain, and has a rich front of its own brand products, which are divided into 20 brands with different names according to different sports categories. For beginners and professional athletes, Decathlon can provide sportswear, equipment and various creative sports products, and its whole industrial chain control mode makes its products have high cost performance.
Brand culture:
On the premise of continuously improving product quality, we will ensure approachable prices. Simple decoration, optimized logistics, efficient organizational structure and continuous cost control have enabled Decathlon to continuously reduce product prices.
From entry-level products to sports products, Decathlon has its own brands, namely "passion brands", such as Quechua outdoor mountain sports brand, b'Twin cycling brand, Kipsta team sports brand, Nabaiji swimming brand and so on. , with its cost performance, safety, use, design, description and so on, have won the love.