Dietary demand of rural population

Great changes have taken place in the diet structure of China people.

Although there are still differences between urban and rural areas in diet, it is an indisputable fact that China people's diet is becoming more and more "luxurious", "developed" and "nationalized". This is mainly manifested in two aspects. First of all, the supply of hot cards has increased rapidly, so that there is an oversupply in cities. Followed by the decline in food consumption, meat and aquatic products consumption increased.

According to the statistics of the United Nations, the average daily calorie intake of China people was 196 1, in 2004 it was 1622 kcal, and in 2004 it reached 2935 kcal. Especially in urban areas, "obesity" caused by excessive calorie intake has become a social problem. The concept that "eating" means "filling your stomach" has long been history. According to the changes of food consumption in China, the per capita annual food consumption in rural areas was 250kg in 2000, and it dropped to199kg in 2008. The per capita annual grain consumption in cities and towns decreased from 1985 kg to 135 kg to 78 kg in 2007. This shows that even the dependence on food in rural areas is declining sharply. At the same time, people's demand for meat and aquatic products is also rising sharply.

During the 30 years from 1978 to 2008, the Engel's coefficient of China dropped sharply, from 57.5% to 37.9% in cities and from 67.7% to 43.7% in rural areas. The statistics of Beijing in the first half of 2009 show that its Engel coefficient (2 5.3 4%) is basically the same as that of Japan (25.4%).

If the above figures are too abstract, just look at the dining table of China people. In the 1990s, some foreigners thought that China people were too conservative and "only ate Chinese food". But today, ingredients, spices and even cooking methods from Europe, America and Japan have entered the recipes of China people. Japanese salads and cold dishes have become the home-cooked dishes of urban residents in China. Since the 20th century, dairy products such as butter and cheese, Japanese cuisine and spices such as horseradish and sashimi have gradually become popular in coastal areas. What is reflected behind is the popularity of supermarkets and the developed circulation industry in China.

At the same time with the "advanced" diet, people's awareness of food hygiene and safety is formed. The pursuit of freshness and safety of vegetables and food is not just the patent of a few wealthy people. After the "Poisoning jiaozi" incident, Japan generally has doubts about food safety in China, but in fact, China consumers are no less vigilant about food safety than Japanese consumers.