Hua is a thoughtful person. When he worked in a factory, he had many small inventions. He gradually found that the traditional gun piercing method had the disadvantages of ear inflammation after punching, and he was determined to study a new method to solve this problem. Soon, Master Hua launched the original? Safe ear piercing technology? And applied for a national patent.
Master Hua's service is characterized by putting on silver nails and applying anti-inflammatory liquid immediately after piercing the ears, so that the ears are not red and swollen, and providing follow-up services. As a result, customer satisfaction is quite high. After word of mouth, business is getting better and better.
In 2002, Master Hua came to Beijing. In his view, although the business of ear piercing is good, Yinchuan is a small city after all. It costs one or two yuan to get a pair of ear piercings in a local ordinary shop, but it costs only five yuan and ten yuan in a florist's shop, which cannot form a scale return. He intends to go out of Yinchuan to look for new opportunities.
Hua inspected some markets in Beijing. It was soon discovered that Wudaokou market next to University of Science and Technology Beijing was crowded, which was especially suitable for floral masters to settle in. Hua's eldest son, Hua, resigned in 2006 and came to Beijing to help his father explore the market.
Although the technology is small, the service cannot be less.
On April 1 day, 2006, Master Hua's professional ear-piercing shop (Beijing store) officially opened. Unexpectedly, without any publicity, the store earned more than 1400 yuan on the first day. There are more and more customers, and there are often queues. If the price is too high, it will take a long time to choose, and it will be more troublesome to distinguish one by one when serving. So on the basis of improving the technology, Master Hua simply set the price as 120 yuan.
The vertical positioning manual perforation technology invented by Huada Normal University gradually replaced the gun type. Master Hua's hammer locator can achieve accurate positioning and ensure that the pierced ears are strictly symmetrical.
In the choice of puncture needle, Master Hua uses a safe and hygienic medical copper puncture needle. The product is a disposable sealed package with one hole and one needle for puncture. Disinfect the ear with Anemone iodine after perforation, soak the ear nail with medical alcohol, and wear it after sterilization and disinfection.
In view of the fact that some customers have allergic reactions to non-sterling silver jewelry, 925 silver jewelry is also listed here. Master Hua specially contacted the earring manufacturer and customized 999 sterling silver earrings with higher purity.
Not only that, Master Hua's after-sales service is also very caring. After ear piercing, every customer will be given a set of nursing clothes to prevent the wound from becoming inflamed. Besides, the customer will get a gift? What are the precautions for punching in? One copy.
The official account of WeChat WeChat was also put into use by Master Hua in due course. They interact with enthusiastic netizens through WeChat to provide business consultation and follow-up services. For customers with pierced ears, Master Fu promised to take care of them free of charge until the wound healed.
For the convenience of customers, the store not only installed a POS machine, but also scanned the code for payment, as well as free WiFi.
20 10 master Hua was promoted to join. As far as the cost of opening a store is concerned, the lowest cost is about 60 thousand yuan, of which the store rent accounts for the largest proportion. For example, in Nanjing, the store rent is at least 6,000 yuan a month and 70,000 yuan a year. In third-tier cities, the rent is slightly lower, but it is basically more than 3,000 yuan.
After careful study, I gained income, with a maximum monthly income of nearly 200,000.
When I first arrived in Beijing, Hua found that few customers painted tongue nails, eyebrow nails and nose nails. But in recent years, more and more young people in their twenties have made this request, and it is not only the ears, nose, lips, eyebrows, but also the tongue and other special parts. In recent years, both in terms of price and the number of customers, services such as ear piercing are rising rapidly.
There is a tradition in China that Tomb-Sweeping Day has his ears pierced, especially in 3? April is the most tense period of ear piercing business in a year. At the highest time, Wudaokou/KOLOC-0/Store sold/KOLOC-0/00 pairs in a single day, and the revenue in that month exceeded/KOLOC-0/0000 yuan, with a profit of nearly 200,000 yuan.
At present, more than half of Master Hua's shop income comes from business such as ear piercing, and silver jewelry sales only account for 30%? 40%。 It is said that the profit rate of silver jewelry sales is about 60%, such as earrings, which are generally bought for about ten yuan, and the price is thirty or forty yuan.
? When the price of silver jewelry doubles, it will be two or three times, and ear piercing can be more than ten times, and it can be completed only twice in five minutes. The fee is 120 yuan, which is a small profit. ? Hua bluntly said that the materials for ear piercing are actually not expensive. The monthly procurement cost is 1 10,000 to 20,000 yuan, but the annual net profit can reach more than 600,000 yuan.
Master Hua opened Baidu Post Bar, and the content of the post bar was personally maintained by Hua, who retired to the second line. Flowers answer questions in the post bar every day to attract customers. Some foreign customers first found a gardener in Baidu Post Bar, and then made a special trip to the store to get their ears pierced. Hua said that in recent years, physical stores dealing in clothing, bags, shoes and socks have been greatly impacted by e-commerce companies such as Taobao. However, e-commerce has not only brought no impact, but also brought a lot of opportunities to shops such as nail art and ear piercing.
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