Ejiao introduction:
Historical evolution: Shandong Dong 'e Ejiao Co., Ltd., formerly known as Shandong Dong 'e Ejiao Factory, was established in 1952, and 1993 was transformed from a state-owned enterprise into a joint-stock enterprise. 1996 became a listed company. On July 29th of the same year, "Dong 'e Ejiao" A shares were listed on Shenzhen Stock Exchange, and it is the largest manufacturer of Ejiao and its series products in China. It belongs to the central enterprise China Resources Group.
Enterprise profile: There are 5665 employees and total assets of 4.226 billion yuan. More than 100 kinds of Chinese patent medicines, health products, biopharmaceuticals and other industries are exported to Southeast Asian countries and European and American markets.
Advantages and features: "One Water", "Two Treasures" and "Three Thousand Years"
A glass of water. Dong 'e groundwater. It is an underground undercurrent at the intersection of Mount Tai and Taihang Mountain, showing a "downward, clear and heavy" shape, with a specific gravity as high as 1.0038, mixed with more than 20 kinds of trace elements and minerals beneficial to human health. Colla Corii Asini boiled with this water has small molecular weight and high purity, which is beneficial to impurity removal and purification and medicinal dispersion. This paper discusses a large number of ancient books, such as Shui Jing Zhu and Meng Qian Bi Tan.
Two treasures. National secret technology. Dong 'e Ejiao has excellent traditional production skills, and there are nearly 100 ways. After thousands of years' cultivation and inheritance, the first "Colla Corii Asini Making Process Regulations" and "Colla Corii Asini Making Post Operation Law" were formulated in China, which were classified as state secret processes, and Mr. Qin Yufeng was recognized as the sole inheritor of the national intangible cultural heritage Colla Corii Asini skills. In modern times, it has inherited the essence of traditional technology, pioneered many proprietary technologies such as steaming and peeling, microwave drying and gluing, automatic control of key processes, far infrared drying and ultraviolet sterilization, microwave drying technology, DNA fingerprint identification of Ejiao and so on, and led the times with more than 20 patented technologies.
Relying on the four scientific research platforms of National Technology Development Center, National Rubber Chinese Medicine Engineering R&D Center, Postdoctoral Mobile Workstation and Shandong Ejiao Engineering Technology Research Center, the company has integrated the scientific and technological resources of more than 30 well-known scientific research institutions in China, successively carried out 22 quality research projects, formulated a number of internal control standards for enterprises that are superior to the national pharmacopoeia standards, and participated in the revision and drafting of the national pharmacopoeia of Ejiao and other five products. Make the product quality stable at the international leading level and become a veritable standard setter in Ejiao industry.
State secret formula. Fuzi Ejiao is a national secret variety. Compound glue paste is a national secret technology product, ranking first among the top ten famous brand products, top ten best-selling Chinese medicines and nourishing Chinese medicines in the national pharmaceutical industry. It has been selling well for 32 years, with a cumulative sales of more than 65.438+0.2 billion tablets.
(3) three thousand years. Dong 'e Ejiao has a history of 3,000 years, and its cultural heritage is extremely rich. "Compendium of Materia Medica" contains: "Ejiao is a classic, and Hongjing says:' It is from East Asia, so it is named Ejiao'". The company is located in Dong 'e County, the birthplace of Ejiao, and has the national origin mark registration certification and the qualification of the only representative inheritor of Ejiao industry in China. Dong 'e Ejiao has been a royal tribute from the Han and Tang Dynasties to the Ming and Qing Dynasties. It has been listed as the "top grade" in materia medica in all previous dynasties and is known as the "holy medicine". Thousands of years of clinical and modern scientific experiments have proved that Ejiao has multiple effects, such as invigorating qi and nourishing blood, nourishing yin and moistening dryness, eliminating phlegm and clearing lung, regulating menstruation and preventing miscarriage, improving sleep, strengthening tendons and bones, delaying aging, beauty beauty, enhancing immunity, improving hypoxia tolerance, resisting fatigue, resisting shock, increasing white blood cells and inhibiting tumors. It is the first choice of Chinese medicine for treating blood deficiency, and it is called "long-term administration" in Shennong Herbal Classic, the first pharmaceutical monograph in China. As a "national intangible cultural heritage project" and "Chinese time-honored brand", Dong 'e Ejiao has become a wonderful flower in the treasure house of Chinese medicine because of its extensive medicinal nourishing value and profound cultural heritage.
Business performance: "Dong 'e" brand Ejiao won the national gold medal, the "Great Wall" international gold medal of traditional medicine and the title of "National Customer Satisfaction Product" only three times in the national Ejiao production enterprises; Won the "Millennium Gold Award" of Shanghai World Expo; Dong 'e and Dong 'e Ejiao, the only national intangible cultural heritage of China's time-honored brand, are well-known trademarks of China. Dong 'e Brand won the first batch of 300 National Key Protection Brands, Top 500 China Science and Technology Famous Brands, Top 500 China Influential Brands in the World, China Industry Symbolic Brand, Most Trusted Health Care Brand and Most Trusted Enterprise. The company is a state-level high-tech enterprise, taking the lead in passing GMP, ISO900 1 quality system and ISO1international environmental system certification in the same industry in China, and has entered the top 100 national medicines, top 100 national science and technology, top 10 national traditional Chinese medicine industry benefits, modern traditional chinese medicine science and technology demonstration enterprise, and "the most dynamic enterprise in China1". For four consecutive years, he won the first place in the list of pharmaceutical brands in China, and the top 20 most competitive pharmaceutical listed companies in China in the second session. Dong 'e Ejiao ranks first among the top ten blood-enriching brands in China in seven indicators, such as the first recommendation rate, the most commonly used rate, the trial rate and brand loyalty. Won the national vanguard of traditional Chinese medicine industry, the national top 50 information integration, the best employer enterprise, the national comprehensive new drug R&D technology platform (Shandong) industrialization demonstration enterprise, the national popular science education base, and the star of medical quality management in China.
20 1 1 The annual sales revenue is 2.758 billion yuan and the net profit is 856 million yuan. Won the National Demonstration Base for Productive Protection of Intangible Cultural Heritage, the Word-of-mouth List of Listed Companies in 20 1 1, the Best Growth Potential Award, the Top 100 Listed Companies in China in 20 1 1, the Top 100 Advanced Enterprises in China in 201/,and the Shandong Star of China Patent. The research on the quality standard of biopharmaceutical Ruitongli and Ejiao based on biotechnology won the first prize of scientific and technological progress in Shandong Province, and won the first prize of scientific and technological progress in Shandong Province for three consecutive years.
Development strategy: concentrate advantages and resources, focus on Ejiao's main business, expand Ejiao's categories, implement a single-focus multi-brand development strategy oriented by the main business, create a high-end brand image of Ejiao, return to Ejiao's top-grade value and mainstream people, extend the industrial chain, and lead Ejiao's industry development, product modernization, market internationalization and resource globalization through inheritance and innovation to achieve a leap from Excellence to Excellence.
To shoulder the sacred historical mission, we will adhere to the business philosophy of "integrating ancient and modern wisdom to create a healthy life", adhere to the development concept of common growth of employees and enterprises, regard responsibility as the root of the brand, regard quality as the foundation of the brand, regard culture as the soul of the brand, regard communication as the wing of the brand, focus on the three key points of "marketing, raw materials and research and development", seize the opportunity, explore and innovate, and strive to become a bigger and stronger leading industry.
Hope to adopt. . .