For enterprises in China, having a domain name that directly reflects their own trademarks is the best choice for developing online business and establishing online brand image. In this regard, enterprises should pay close attention to the progress of domain names and actively register domain names related to their own trademarks and businesses. At the same time, enterprises in the Internet age should always be alert to possible domain name infringement. Once the infringement is discovered, they should immediately take active and effective measures to recover the domain name to protect their intangible assets from infringement.
2. Implement network-wide brand protection for domain names.
Under the new situation of Internet, enterprises should take brand keywords as the core and implement "whole network protection" measures for brands.
"trademark+domain name URL resource" is a means to build a brand system, establish the concept that trademarks and domain names are indispensable, and prevent the loss of brand assets. "Network-wide protection" can further improve the brand protection system of enterprises in the new network era, enhance the anti-risk ability and independent ability of enterprises in the new situation, and then enhance the competitiveness of enterprises in the new network era.
3. Reasonable use of dispute settlement mechanism, arbitration and civil litigation means.
In order to balance the rights and interests between civil rights holders such as trademarks and enterprise names and Internet domain name holders, the Domain Name Dispute Resolution Method has been promulgated and fully implemented. If the domain name of an enterprise-related brand is maliciously registered or used and the online brand is infringed, we can choose to protect the online brand of the enterprise through domain name dispute and arbitration.
4. Entrust brand protection agencies to protect related domain names.
As a professional third-party organization, brand protection agencies have a keen sense of market smell, foresight and systematic awareness of protection, and their professional suggestions can help enterprises take the lead and better protect online intellectual property rights.
5. Monitor corporate brand public opinion
By monitoring the corporate media, we can know the public opinion trends of ourselves, users and competitors in time, which can seize the opportunity, deal with the brand crisis in time and ensure the safety of brand reputation.
6. Do a good job of dns protection
Conduct operation management and unified deployment arrangements for enterprise domain name resolution to ensure the standardization and security of domain name use and prevent risks and losses caused by misoperation and malicious attacks and tampering.