Huawei and Glory have different brand positioning. Huawei's mobile phone brands are mainly Mate and P series, aiming at the mid-to high-end market, emphasizing innovative technology and high-end quality. Glory brand pays more attention to youthfulness and personalization, and pays attention to cost performance.
At present, the glory brand is mainly oriented to fashion, trends and young users, and is positioned as a humanized intelligent technology brand. Obviously, the customer groups and market positioning of these two brands are very different.
Huawei and glory also have differences in product lines. Huawei P and Mate series are Huawei's product lines for the high-end market. They focus on high-performance and high-quality products, humanized intelligent technology and trend design, and are positioned as market leaders.
Glory is based on young people as the main consumer group, and the product line involves many product lines such as smart phones, smart wear, tablet computers and play series. The price is relatively close to the people and the style is fashionable.
The Development Course of Huawei
1987, founded in Shenzhen, Guangdong Province, became the sales agent of a Hong Kong company producing PBX. 1989, a PBX independently developed. From 65438 to 0990, PBX technology in hotels and small businesses was independently developed and commercialized. 1992, began to develop and launch rural digital exchange solutions. In 1994, C&C08 digital program-controlled exchange is introduced.
1995, mainly from rural market in China. Established the Intellectual Property Department and Beijing R&D Center, and passed the CMM4 certification in 2003. 1996 introduced SDH equipment of integrated service access network and optical network. Signed a contract with Hutchison Whampoa in Hong Kong to provide fixed network solutions. Established Shanghai R&D Center, and passed CMM5 level 5 certification in 2004.
Reference to the above content: Baidu Encyclopedia-Huawei Technology Co., Ltd.