On November 18, Changan Automobile Group made a high-profile appearance at the Beijing International Auto Show, announcing that Changan's first independent brand sedan "Benben (Benben News, Benben Talk)" will be officially launched nationwide from now on. Mr. Xu Liuping, President of Changan Group, announced the currently launched 1.3L manual comfort model priced at 39,800 yuan, the 1.3L manual classic model priced at 42,800 yuan, and the 1.3L manual luxury model priced at 46,800 yuan.
Changan Company stated that "Benben" is Changan's first self-branded sedan product. It will bring new value standards to consumers with its majestic styling, excellent quality and high cost performance, and establish a new standard of value for consumers. A new benchmark for economical hatchbacks.
Changan Automobile relies on its years of accumulated experience and leading technology in the field of small cars to provide the market with a high-quality, cost-effective product, providing consumers with more choices.
Five competitive advantages of Changan Benben
●Ambient, dynamic and unrestrained exterior design
Changan Benben is jointly developed by Changan Automobile Group and the world-famous Italian car manufacturer Designed and built jointly by the design company I.D.E.A, its shape was personally crafted by the world's top automotive designer JUSTYN NOREK. The body is atmospheric and dynamic, simple, powerful and coordinated; the side lines are smooth, and the soft and smooth surface is combined with tough ridges, lines and The coordination and tacit understanding between the surfaces are soft and steely; the elegant and gentle front bumper and the crystal clear headlights not only reflect the implicit charm of Chinese culture, but also provide the finishing touch; the rear end of the side window glass The oblique shape of the taillights echoes it, making the entire car slender and dynamic; the taillights are exquisite and fashionable, and are embedded between the side panels and the back door, connecting the past and the future, making the entire car slender and dynamic.
●Flexible and large space
Changan Benben has a body length of 3525mm, a width of 1650mm, a height of 1550mm, a wheelbase of 2365mm, and a front and rear track of 1400mm and 1385mm respectively. The entire vehicle sets a new record for spaciousness in its class, providing as much space for passengers as possible. In addition, Changan Benben is the only car in its class that adopts a six-way adjustable seat design, which can adjust the seats to the best driving condition; the second row of seats has a 4/6-point design and can be folded separately for storage. Providing a more flexible and changeable space reflects Changan Benben's thoughtful and meticulous care.
●Plenty of power, excellent control experience
Benben is equipped with a new 1.3L all-aluminum alloy engine, which is powerful and has long service life, high power and low vibration. , low noise, low fuel consumption, low emissions and other characteristics. This has obvious advantages among competitive models that are commonly equipped with 0.8-1.2L engines. It not only ensures driving dynamics, but also greatly improves the driving pleasure. It is particularly worth mentioning that Benben has also undergone a start-up test at minus 34 degrees in winter and a continuous 500-hour full-load test at an altitude of more than 5,000 meters in summer, with stable and excellent performance.
●Attentive safety care
Equipped with a number of safety systems, Benben has conducted a large number of rigorous tests on every research and development detail to improve the safety performance of the vehicle. To a new level. In addition to the application of four-channel ABS+EBD and airbags and other components to increase safety protection, its body combines European automobile design concepts and adopts a load-bearing body design, a high-rigidity safety body, and at the same time, the frame longitudinal beams, cross beams, and door sills are High-strength steel plates are used as protection in 74 key parts. In addition, Benben also has 13 patented technologies such as "front collision beam assembly", "rear collision beam assembly", "front cover buffer structure", "rear suspension limiter assembly" as support, and has an impregnable body structure. Passing the front collision, side collision and rear collision experiments at one time established the outstanding advantages of active and passive safety.
●Excellent quality that you can trust
During the three-year development process of Benben, Changan Automobile has trial-produced 101 prototypes, including in mountainous areas, urban areas and More than 1 million kilometers of road tests have been conducted under different road conditions, including strengthened bad roads, and key components such as ABS+EBD, EPS, and EFI systems are all imported. Nearly 300 reliability tests, including 50,000 door switch fatigue tests, body torsional strength tests, heat damage, emission tests, and strict front and rear suspension strength tests, further ensure the reliable quality of Benben.
Following the trend and leading the trend of economical cars
As Changan’s first independent brand car, Changan Benben has been the focus of the industry since its birth. In July 2006, Changan officially announced its own-brand sedan strategy and announced its entry into China's own-brand sedan field. Mr. Xu Liuping, President of Changan Group, described the development blueprint for Changan’s own-brand cars, “Changan will vigorously develop its own-brand cars, oriented by being close to market demand, focusing on cultivating core technologies, and focusing on improving quality advantages, to create a well-known car brand. In the next five years, Changan will launch more than 10 self-branded sedan products to achieve its leading position in the economical car field. "Changan's launch of its self-branded sedan strategy is an insight into the development trend of the Chinese automobile market and the profound changes in consumer demand. As international energy becomes increasingly tense and oil prices soar, consumers' concepts of automobile consumption are changing, and economical small-displacement cars have become the first choice for many rational consumers. This also gave birth to the birth of Changan's first self-branded sedan product - Benben, targeting the economical small-displacement sedan market.
On September 20, Changan Benben rolled off the production line, demonstrating to the public the outstanding quality of Changan Benben in terms of design concept, manufacturing process, driving performance, safety and other aspects, and received high praise from all parties. It is definitely a milestone for Changan to enter the sedan market. In October, Changan invited China's professional automotive media to conduct a test drive of Changan Benben. Benben was evaluated by professional and authoritative media for its excellent performance. The media have stated that Changan Benben is a high-quality small car. It has outstanding advantages in design, technology and performance compared with cars of the same class. It has strong competitiveness and is expected to become a new leader in this class of market.
The price of Changan Benben ranging from 39,800 yuan to 46,800 yuan is undoubtedly a sharp weapon for it to compete for market share. Since its configuration has reached the standards of a higher-level model, industry insiders believe that the launch of Changan Benben may break the existing market structure of economical cars and face fierce competition. to establish its leading position in the market.