Polaroid, the anti-wrinkle essence, played hunger marketing in the early stage of sales, and only opened some stores for sale, which made many true love fans really feel the helplessness of "money can't buy it".
With the passage of time, this anti-wrinkle essence has also had a lot of user experience in the market, and its detailed introduction and feedback have gradually increased.
Before, I made some behind-the-scenes interpretation of the "Daitou" of this product (the first foreign product recognized as effective in anti-wrinkle in Japanese history). Today, let's go back and take a closer look at the real material behind this great reputation.
Publicity and evidence of anti-wrinkle effect
At present, the introduction of anti-wrinkle essence pola in China may be rare in newspapers (after all, there are so many hot spots, it will take some time for such a trend to blow from Japan). However, Japan has exploded. Many TV programs, newspapers and media are scrambling to report such an important news.
What are the explosive points of this product? First, the external products of the Ministry of Medicine ensure safety. Second: improve the real wrinkle problem.
The first point, as propaganda, is nothing more than the effect of proving its safety. It is not uncommon for Japan to get foreign products from the Ministry of Medicine.
Secondly, this can be said to be the widely publicized "first in history"-it used to admit to improving the fine lines caused by water shortage. This time, the Ministry of Health and Welfare admitted that POLA's active ingredients can improve real fine lines and wrinkles without water shortage.
This is rare, and the government has provided a lot of supporting materials and experimental data to illustrate the authenticity of this effect.
The specific demonstration process is as follows:
Polaroid first demonstrated the influence of an "inflammatory enzyme" on the formation of wrinkles-through a large number of tissue slice materials and data, it was found that this enzyme can be found more in wrinkles. After this enzyme was targeted by pola, pola began to look for components that could inhibit this enzyme.
Finally, this key ingredient has been recognized by the Japanese Ministry of Health and Welfare, which believes that it can inhibit the activity of this "neutrophil elastase". And through a large number of volunteers' measurements, it has been supported by more reliable data verification.
In other words, many experiencers have improved their wrinkles after using them.
You must be curious about what this ingredient is? But the fact is that this ingredient has not been made public. Only a long list of English letters can be seen on the ingredient list, and the details behind it have never been known.
POLA anti-wrinkle essence
This officially publicized anti-wrinkle essence has gone through 15 years of research and development. Among thousands of ingredients and materials, we tested them one by one, and finally found the ingredients that are really effective for anti-wrinkle of skin (the specific details are not disclosed, but they should be related to trade secrets, similar to the core ingredient Pitera of Fairy Water).
No matter what the effective ingredients recognized by the Ministry of Health and Welfare are (perhaps the synergistic effect of the formula. Let's first look at this essence, what's in the ingredient list in the import record.
Let's discuss the specific components from these records first.
There are seven effective ingredients * * *-Jojoba alcohol: an alcohol from Jojoba, which is easily absorbed by the skin and is a good moisturizing and moisturizing ingredient in skin care products. Tocopherol and tocopherol acetate: two very common antioxidants, Centella asiatica extract: it can promote cell vitality and is mainly used as an antioxidant.
There is also stearyl glycyrrhizinate: an improved version of soothing antiallergic and skin conditioning ingredients; Soluble collagen: Supplementing skin collagen components, making skin elastic, soft and smooth; There is also hydrogenated lecithin: many MM have consulted lecithin, which is mainly used for emulsification and moisturizing.
It can be seen from the effective components that the main purpose is to moisturize and resist oxidation and replenish skin collagen, but from the formula, it is beneficial to resist oxidation and shrink fine lines.
Of course, many MMS will also see a long list of preservatives. In fact, it is not necessarily a bad thing that there are many kinds of preservatives, because different kinds of preservatives cooperate with each other to prevent corrosion, which is more common in big-name formulas.
Moreover, it's a bit hooligan to talk about harm without dosage. Therefore, there is no need to be too alarmed to see so many preservatives. Sensitive muscles should be used with caution, and you can choose to avoid skin allergic to certain preservatives.
After reading the ingredients list for the record, you may be a little confused-
This kind of filing also does not see any inevitable relationship with the powerful effect of previous reports. Which ingredient is claimed to be effective for anti-wrinkle? )
I think many formulators are confused about this. In fact, the mysterious and effective ingredients and advanced patents introduced by many big brands (for example, many patents of pola dental series are filed) cannot tell the reason from a paper formula.
So, how to treat these patents or mysterious effective ingredients (and products) correctly?
For those who have empirical data and cutting-edge technical support, they can choose to know whether the ingredients are potentially dangerous to themselves (whether different skin types are suitable). If it's safer, it's good to try it yourself.
Validity and ineffectiveness sometimes have different answers to different people, and practice is the only criterion for testing truth.
As for those who can't find support and simply promote some hot spots (such as the Nobel Prize), we can be cautious and skeptical and treat them scientifically.
On second thought, there are so many grasses that can be planted, and so many grasses that can prove effective ingredients (openly). Why do you want to make such an attempt?
This essence of POLA's family belongs to the former, which is recognized and blessed by the Ministry of Health and Welfare, and its credibility is guaranteed. At present, this essence has received a lot of user feedback in the market. If you have a little love for it, you can look at it more.
The price of this essence is not too high, too outrageous, 20gRMB 1000, which belongs to the high-end line.
The official publicity was effectively promoted in four months, and it was less than two months before the earliest pre-sale release. Therefore, the verification of time will eventually tell us whether this "natural enemy of wrinkles" has become a myth or has stepped down from the altar. Let's wait and see.