On Alibaba, what factors can cause the store to deduct points, and what impact does it have on the store?

The result was discovered by Taobao, and the result was that your products were directly put behind. Even if your sales volume is strong, the ranking will not be improved. Therefore, we must not try to deduct points from some shops. Guidelines for store deduction (attached) 1 If the seller sells counterfeit or pirated goods and the circumstances are particularly serious, 48 points will be deducted each time; 2 If the seller sells counterfeit or pirated goods and the circumstances are serious, 24 points will be deducted each time; 3. If the seller sells counterfeit or pirated goods, 12 points will be deducted each time; If the seller is suspected of selling counterfeit or pirated goods, two points will be deducted for each item (no more than twelve points within three days); If the circumstances are serious, twenty points will be deducted each time; 5. The seller improperly uses other people's trademark rights, copyright rights and other rights in the published commodity information or the shop name and domain name used; 6. The seller sells goods suspected of improper use of other people's trademark rights, copyrights, patents and other rights; 7 The commodity information released by the seller or other information used by the seller causes confusion, misunderstanding or unfair competition among consumers. A complaint made by the same obligee to the same seller within three days is regarded as a complaint. According to Taobao's latest algorithm, as long as the store's reputation is 3% lower than the average, our store will not be on the homepage. And from the side, if your online store has a low reputation, a lot of refunds and a high complaint rate, then who will go to your website to buy things will be untrustworthy at first.