Professional attire can enhance the corporate image. At present, more and more companies are beginning to pay attention to corporate image. In addition to focusing on their own corporate culture and other aspects, more companies are also beginning to pay attention to appearance. Professional attire has also begun to become a magic weapon for improving sex. It is undeniable that due to the rapid development of industry and the rise of modern cities, professional attire is becoming more and more important around the world. Almost all operators are aware that staff wearing uniforms will inevitably increase the cohesion within the enterprise. , enhance the sense of responsibility, help improve the overall style and cultural image of the enterprise, and indirectly reflect the comprehensive strength of the department or industry and the courage of the operators. As all sectors of society attach great importance to establishing their own image, professional attire is no longer the exclusive preserve of large companies, government agencies, enterprises and institutions. More and more schools and other educational institutions have begun to customize professional attire. There are obvious differences between professional attire and daily attire. The most important point is that professional attire is about finding individuality in sex. 1. Identity
Professional attire can highlight the identity of the wearer. It must be distinguished from the so-called "blue-collar, high-income". Professional suits are also a reminder for "white-collar workers" to enter work status. A lawyer who keeps his trousers straight and his shoes shiny is a guarantee of gaining trust in front of his clients. A secretary's suit is elegant, well-fitting and elegant, which is a courtesy to both clients and bosses.
2. Logo
First of all, professional suits have the meaning of professional identification. It is a hint of a professional role and is used to distinguish social roles from specific identities as well as different industries and positions. People hope that certain professional roles will comply with relevant behavioral rules or norms. One of the ways in which such group norms are established is through "dress." So, we see judges wearing judge uniforms, teachers wearing school uniforms, and secretaries wearing business suits.
Secondly, professional suits also have the meaning of level identification. But now we are facing a breakthrough from the past conformity, which is manifested in the weakening of the meaning of this logo. In modern society, office workers compete with each other, but they also collaborate more; they obey their bosses, but they also cooperate with each other. When certain relationships between people, including antagonism and collaborative dominance and obedience, assistance and attack, tend to loosen, the relationship between managers and the managed also becomes loose. Therefore, the hierarchical meaning of clerical uniforms has become blurred.
Thirdly, professional suits also have the meaning of occasion identification, but this meaning is in some blur. In the past, "suits and leather shoes" were the most basic requirements for office suits. However, since the 1960s, the concept of fashion and psychological pleasure has been injected into the design of office suits. Many professional suits have diluted the original characteristics and thus diluted the The line between business attire and casual attire. By the end of the 20th century, IBM was the first to announce that its employees could go to work without suits; Apple accordingly launched a "relaxed work day" in which employees can wear casual clothes to work. Later, the modern corporate dress code of "Friday Casual Wear Day" was gradually formed. This means that the traditional TPO principle of changing clothes according to different times, places, and occasions is no longer so strict in today's implementation. Of course, this refers specifically to being in the office, but it's another story in the workshop.