The invention relates to a method and a system for investigating and analyzing the consumption preferences of exhibitors at an exhibition site, in particular to a method and a system for automatically obtaining the consumption preferences of exhibitors by using RFID positioning technology.
In recent years, the exhibition economy in China has shown a rapid growth trend, from small to large, from single to diverse, from comprehensive to professional, with an average annual growth rate of 20%; The exhibition covers almost all productive industries and service industries such as commercial circulation, transportation, communication and tourism. Host cities are not only in a few central cities, but also in many local cities. On the one hand, many enterprises participate in the exhibition to show their good image, on the other hand, to obtain effective information in all aspects in time and accurately, and to implement appropriate marketing strategies. At present, the commonly used method is to conduct a questionnaire survey of exhibitors. Questionnaire survey is a structured survey, and its results can generally be quantified, which is convenient for statistical processing and analysis. There are a large number of related statistical analysis software to help us analyze data and facilitate data mining, thus saving time, money and manpower.
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After the introduction, it is necessary to briefly explain the problems existing in the current technology:
However, there are some insurmountable shortcomings in the questionnaire survey: the survey results are wide but not deep; In addition, questionnaires are often filled out and answered by users themselves, and people often pretend to be users to participate in the survey. In the process of filling in the questionnaire, respondents may be influenced by others and their own emotions and fail to fill in the real situation of users, resulting in low reliability and validity of the information obtained from the questionnaire survey.
Summary of the invention (in the first paragraph, write the technical problems to be solved first, then write the technical scheme to solve the technical problems, and finally write the beneficial effects of the invention)
In order to solve the shortcomings of low reliability and validity of data obtained by questionnaire survey, the invention adopts a consumer preference survey and analysis method based on RFID positioning technology, which can accurately understand consumer preferences.
The advantages of the invention (the advantages of the invention can be written at the end of the content part of the invention, or the advantages of the invention can be directly described without writing these words): 1, and the equipment of the whole system, including RFID tags, readers, transmission adapters, computers, etc., can be recycled, saving the investigation cost.
2. Each exhibitor is bound to an RFID tag through an exhibition card. Because of the uniqueness of the exhibition card, all exhibitors participated in the survey, and there were no users pretending to participate in the survey, so the survey results were more comprehensive and reliable.
3. The whole investigation process is transparent to exhibitors, and exhibitors don't need any operation. The investigation process has no influence on exhibitors' participation, which makes the investigation results more authentic and credible.
4. The whole investigation process is basically completed automatically by the equipment, and the investigation results are obtained more quickly and accurately.
The attached figure 1 is the structural schematic diagram of the exhibitor consumer preference survey and analysis system based on RFID.
Fig. 2 is a schematic flow chart of the implementation of the RFID-based exhibitor consumption preference survey and analysis system provided by the embodiment of the present invention.
In order to make the technical problems, technical solutions and beneficial effects to be solved by the present invention clearer, the present invention will be described in detail with the attached drawings and embodiments. It should be noted that the specific embodiments described here are only used to explain the invention, and are not used to limit the invention.
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The above is only the preferred embodiment of the present invention, and is not used to limit the present invention. Any modification, equivalent substitution and improvement within the principle and spirit of the invention are included in the protection scope of the invention.