Why does the company shoot corporate videos? What benefits can shooting corporate videos bring to enterprises?

Because it is necessary to shape corporate image, build corporate brand, build corporate culture and establish a good reputation. (Because the smell of wine is also afraid of the deep alley, others don't understand it, so we should publicize it. )

A good corporate propaganda film can bring long-term benefits to enterprises, open up markets and increase corporate cohesion.

Tell me about my experience. I have participated in corporate propaganda films shot by two companies before (as passers-by, of course).

15 started to enter the cosmetics industry, and 17 the company that went to work had to shoot a corporate promotional film. The company started as an e-commerce, and the scale of e-commerce is close to 654.38+0 billion sales. /kloc-in 0/7, we expanded offline channels and began to do various actions (recruitment, inviting celebrity endorsements, making promotional films, participating in the fair, etc. ). About the promo, I heard that the director of the former Southern Film Studio was invited. It took about 20 days to shoot back and forth and cost about 400 thousand.

/kloc-another company changed at the end of 0/8. The founder is an authoritative figure in cell application, using patented technology to set up a new company to carry out new business. After working for two months, the company invited the film company to come and shoot a corporate promotional film at a cost of 200,000 yuan.

I am in charge of marketing and have a deep understanding of the company's promotional videos. At the company level, this is a common method to show the company's strength and participate in investment promotion; For our marketers, it is an essential tool to find customers by letting customers know a company more intuitively through promotional videos.

Shooting an enterprise propaganda film can convey the cultural background and development history of the enterprise, let people know the future development direction and prospect of the enterprise, and also play a propaganda role.

For example, if your company is located in Chengdu, Sichuan Province, China, and is invited to attend an exhibition in Taiwan Province Province, China.

During this period, some compatriots from Hong Kong, Macao and Taiwan in China want to know about your company. Is it difficult to hand out paper leaflets or shout with a big horn?

It must be taken to the exhibition meeting room equipped with a laser projector. On the wall, the 100 inch laser tv projection screen produced by Chengdu Freester Technology Co., Ltd. is clearly playing your promotional film: energetic frontline employees are working tirelessly in the clean workshop, excellent products are neatly packed on the assembly line, and the delivered logistics vehicles are arranged in the delivery area in an orderly manner; In the spacious and bright office area, the receptionist was filled with a warm smile. Prosperity is much better than blunt words and noise in loudspeakers, isn't it?

Thank you, please correct me above.

It is conducive to enhancing corporate image, promoting corporate products and improving its influence in the industry and society.