? The most typical case is the milk powder production incident of China Sanlu Group in 2008. After eating, the baby was found to be kidney calculi, the big-headed doll, and the milk powder was found to contain the chemical raw material melamine, which was subsequently reported by various media. In an instant, the reputation of this brand enterprise collapsed ... Therefore, any enterprise should establish its own corporate image from the inside out. Especially in the era of rapid information transmission, no enterprise should underestimate the influence of reputation. Wojin Group will focus on building its brand from five aspects.
? First, strengthen faith and corporate culture construction. Wojin logo is a "blooming lotus", which has far-reaching implications and represents the holiness and beauty of the enterprise. Cultivate employees' self-cultivation and noble ideological quality. Make enterprises stand out in a materialistic society, improve and develop themselves in adversity, and create social value for the people.
Second, keep pace with the times and actively advocate innovation and development. Leading domestic blockchain application technology, obtaining patent certification protection from the National Copyright Administration, and becoming a leader in the same industry.
? Third, improve product quality and reputation. In 2020, Wojin will encrypt anti-counterfeiting labels for mall products and do a good job in maintaining quality and reputation. The representative self-owned brand "Shengxueli" series products (the efficacy of moisturizing beauty care cream) have been widely praised after being put on the market, and they are worth the money; Maoyuan brand "Maotai Town Pit" wine, Xishuangbanna old squad leader Laoshu tea, etc. , which is truly collectible and can preserve and increase value.
? Fourth, adhere to the principle of "altruism" and the purpose of service. The premise that an enterprise can develop for a long time is that its activities must benefit the people. Any behavior that infringes on people's interests will be eliminated in the market competition, rolling in the deep. Only when enterprises sincerely benefit and serve the people can they have a steady stream of vitality and create social value.
? Only by being pragmatic can we win credibility. The chairman of Wojin Group has repeatedly reminded everyone that the competition in the market economy is very fierce at this stage, and the efforts may not be successful. Without hard work, success can only be a "dream" and a "dream". Therefore, Woking must "learn to be an official, be a real official and do practical things" and not play empty. Good results come from good reasons. Wojin has always won social trust with selfless and pragmatic fighting spirit.
If the enterprise is compared to a beam of light, how many people can be illuminated by this beam of light? This beam of light has how bright. How deep does it leave in people's minds? This is why Wojin Group should consider strengthening its credibility!