This is because the Olympic-related signs are exclusive and have unique significance. Trademark not only has a more important position, but also may determine the success or failure of an enterprise. Because the trademark has a more significant role, but also can become a symbol of the company's recognition. Therefore, any company needs to pay more attention to trademarks, and also need to play the role of trademarks.
and trademarks can not only play a role in the market, but also be used in more fields, such as non-profit fields. The Olympic Games also need to apply for trademarks. Douban was fined for illegally using Olympic-related signs. Why can't Olympic-related signs be used at will? I think there are three main reasons:
First, this sign is unique.
The reason why we can't use Olympic-related signs at will is that they are exclusive and unique. This sign is not owned by individuals, and it does not represent the interests of individuals, but represents the entire Olympic Games, and it is also more closely related to the Olympic Games, so we can't make a profit by using this sign.
second, this sign is representative.
The reason why this sign can't be used at will is that it is not only representative, but also shows the importance of the Olympic Games. We need to use this sign at a specific time and occasion, otherwise we may have a negative impact on the Olympic Games, so no one can and should use these signs at will.
third, this sign is non-profit.
Enterprises or individuals use this logo mainly for profit, and this logo not only has higher recognition, but also has stronger influence. When we use this sign for profit, it will affect the nature of this sign and may lead to the loss of its proper meaning. It is precisely because such signs are not for profit that we cannot use them unscrupulously.
the above are the three reasons for my analysis.