1. Brand positioning: Shangbai Home is mainly positioned in high-end whole house customization, while European whole house customization takes the whole cabinet as the leader, and gradually expands into the fields of whole house customization, wardrobe, bathroom and so on, forming a diversified industrial pattern.
2. Product features: Shangbai Gaoding pays attention to inheriting the essence of wood culture, providing diversified products such as smart cabinets, wardrobes, parapets and customized cabinets, and has more than 16 national design and research patents, while European's whole house customization focuses on modern style, pays attention to overall design, and integrates elements of China traditional culture.