Further extension, traffic can be obtained from a single platform, and the content distributed on multiple platforms only by virtue of its own attraction is an IP, which is a "stalk" or "phenomenon" that can bring effect. This stalk can work on various platforms, so IP can also be said to be an effective product.
Characteristics of intellectual property rights:
The right of creative activities based on intelligence. Including: industrial property rights consisting of invention patents, trademarks and industrial designs. Copyright consisting of natural science, social science, literature, music, drama, painting, sculpture, photography and film works. Generally speaking, intellectual property is the general name of electronic products with storage function of Taiwan-funded enterprises. Because the confidential information of the company may be leaked, the management of such products is usually quite strict.