As a business dog that can hit 99.9% vertically and horizontally, our life and work are inseparable from the brand Bose.
Cadillac, Britain, finidi, Porsche ... Many luxury models we test drive have Bose. Business trip at the hotel, a Bose? SoundLink？ Mini? Bluetooth speaker drives away writing fatigue.
Amal? g？ Dr. Bos
But the most meaningful thing for me is to thank Bose for inventing noise-reducing headphones to protect my hearing during my long business trip. In the 1970s, on a transatlantic flight, Bos? Doctors are interested in headphones that are disturbed by flight noise. So he completed the initial algorithm of denoising technology in an eight-hour flight.
1978 Bose pioneered silencing technology, and the era of silencing headphones began.
Nowadays, Bose's denoising technology not only shines on earphone products, but also shines on cars. For example, the familiar active noise reduction technology (ANC) was introduced into the vehicle cabin by Bose at 20 10. ANC is Bose? 42 years of research results in the field of acoustics and noise elimination, it can magically control the engine harmonic noise in the cabin without losing the ideal engine acoustic characteristics of the car.
Before entering consumer electronics and car audio, Bose was already a leader in home and professional audio.
1968, the first paragraph laid the foundation for Bose? What is the industry position of 90 1? Departmental speakers come out. The breakthrough product concept of 90 1 speaker was developed by Bose? Dr. zhang himself proposed to adopt direct/reflective loudspeaker technology to make it present an open sound field similar to a live concert performance.
Since then, 1972 Bose has launched the first professional product Bose? 800, which contributed to the birth of professional products division, also marks Bose? Officially entered the field of professional audio. 1992, Bose took the lead in innovatively developing small speakers in the era when big speakers dominated the world. And Bose was mentioned at the beginning of the article? SoundLink？ Mini? Bluetooth speaker is a masterpiece of small speakers in the field of consumer electronics.
Cadillac CT6 equipped with Bose? Panoramic sound system
More than ten years ago, I saw the Bose car stereo at a Cadillac new car launch conference. At that time, Cadillac engineers disguised the Bose speaker on the car behind a big shell and let it out. In the end, the truth came out and everyone at the scene was convinced. And this move is like Bose promoting the scene layout of small speakers in 1992.
Many people have asked: Why is Bose's car stereo so perfect, but many after-sales modified stereos, no matter how powerful the speakers are, are not as good as Bose's original car speakers?
1982, Bose, famous for its professional audio, officially entered the advanced car audio market. Different from the traditional car stereo or after-sales modification system, Bose? Created the world's first advanced audio system with original custom installation. Specially designed and adjusted for each model, and installed in the original factory.
This revolutionary move has also greatly promoted the development of car audio technology, making the car from a means of transportation into a mobile concert hall. What about Cadillac? Seville? Become the first cooperation model.
Familiar pictures of automobile media, Bose and F 1 Hamilton.
Not only every car model, Bose has been committed to the design of patented car speakers, the research and development of advanced power amplifiers and digital signal processing technology, as well as Bose's unique car audio design and analysis tools and interior environment control technology since then. For example, the later famous AudioPilot? The birth of noise compensation technology.
AudioPilot？ Noise compensation technology
1998, Bose successfully developed AudioPilot? Noise compensation technology, a breakthrough noise compensation technology, intelligently adjusts the volume of music by monitoring the noise inside the car, and reduces the influence of noise on listening to music. With AudioPilot? Technology, whether your car is driving in a quiet neighborhood at night or on a noisy highway, you can hear stable and consistent music.
2020? BOSE Audio Innovation Experience Meeting Held in Shanghai
With all the above admiration for Bose technology and expectations for the latest technology and products of Bose in the new year, we have entered 2020? BOSE audio innovation experience meeting. September 23 -25, 2020? BOSE Audio Innovation Experience Fair was held in Shanghai, which showed its latest products and scientific and technological achievements in the fields of consumer electronics, professional audio and car audio.
Not only can you experience the latest Bose consumer electronic products and professional audio, but you can also bring three new cars that will sell well in China in 2020, all equipped with Bose car audio system.
Porsche pure electric sports car Taycan
Porsche's first pure electric sports car? Taycan, carry Bose? 5. 1 surround sound system. As an ultra-luxury brand, Porsche has high requirements for sound effects. On the other hand, the pure electric sports car, which requires very strict space and weight, challenges the lightweight of the sound system.
Bose engineers used an AR software on the iPad to show us the customized audio system for Taycan. 14 speakers with light weight but high power are cleverly arranged in the cabin.
It has an efficient digital power amplifier and many advanced digital signal processing technologies of Bose, such as AudioPilot? With noise compensation technology and SoundTrue sound source restoration technology, this Bose sound system can provide excellent sound clarity and natural and realistic sound effects at any volume without excessive energy consumption.
For Porsche, a global brand partner who has been working together for nearly 20 years, Bose not only creates a concert hall-level sound system, but also provides consumers with a more avant-garde interactive experience. In addition to the Bose sound system of Porsche Taycan, there is also a Porsche racing simulator. Wear Bose headphones, and you can enjoy the immersive e-sports.
Hongqi H9
Bose cooperates with automobile brands, not only with luxury brands such as Cadillac, finidi, Porsche, Audi, etc. In 2020? At the BOSE Audio Innovation Experience Meeting, we also saw the domestic luxury car-Hongqi H9, equipped with a Bose? Midpoint surround sound system.
This sound system is tailor-made for the acoustic environment of Hongqi H9 cabin, 12 speakers. Bose engineers at the site mentioned that H9' s fuselage material is very solid, which makes it very convenient for them to design sound.
Sitting on such a top-class ambassador bus, the most suitable thing is to enjoy Chinese classical music. That kind of surround feeling is natural, there is a feeling of harmony between man and nature, and the sound field is very wide. We listened to Cai Qin, California Hotel and other classic music. Bose sound system can clearly identify the direction of each instrument. The guitar sound in California hotels makes people feel immersive.
A "Guo Chao MPV" Roewe iMAX8 equipped with Bose advanced sound system was also displayed at the scene.
Roewe iMAX8
Roewe iMAX8 is Roewe's first high-tech luxury MPV. Bose has customized a sound system, 1 1 high-performance speakers. Bose engineers have been involved in development and customization since the beginning of automobile design. The most difficult thing is to balance the sound field performance of each seat.
Listen to Cai Qin's live performance. At the beginning of the music, the unique bell can be heard clearly, and the audio-visual position is very clear. Bose engineers explained that they repeatedly tested and confirmed the best speaker layout according to the acoustic environment of their three-row passenger cabin, and conducted deep tuning for hundreds of hours.
2020? At the BOSE Audio Innovation Experience Meeting, Bose also released a number of new heavy consumer electronics products, including Bose noise-reducing earplugs and Bose wireless earplugs.
Price 2299? The release of Bose's first noise-reducing earplug
Looking back many years ago, we began to use Bose noise canceling headphones on the plane. At that time, the limited volume of technology was relatively large. At the experience site in 2020, the innovative Bose actually launched a brand-new true wireless noise-reducing earplug, which will have 1 1 intelligent noise reduction, light and comfortable, impeccable sound quality, and be assembled on a small in-ear earphone by touch.
The wireless earplug with the price of 1399 yuan has three color choices.
Bose also brought a wireless earplug to the scene. Small and comfortable to wear, it can remain stable in all use scenarios, especially in sports scenes, and can obtain full and balanced sound quality.
Bose has always given us a very professional and calm image, but in fact it also has a very innovative side. In 2020? At the BOSE Audio Innovation Experience Meeting, Bose officially released two new smart audio glasses. Innovatively combine the fashion sense of sunglasses and the practical function of headphones into a wearable device.
The extremely thin Bose micro-acoustic system is embedded in two temples and weighs less than 50 grams. They can't even feel it at all. Bose tells us that smart audio glasses are not limited to sunglasses, but also include myopia lenses. Then can I change my glasses?
Looking back at history, all kinds of magical acoustic innovation technologies today originated from 1964. Because that year, Amar, a professor of electrical engineering at the Massachusetts Institute of Technology in the United States? g？ Dr Bose founded Bose company. And what about Amar as a child? g？ Dr Bose, who has been obsessed with electronic products, likes to disassemble and explore the working principle of electronic products.
Amal? g？ With his ambition to change the world with acoustics and many patents, Dr. Bose founded? Bose？ Company, and in the following 50 years, Bose has been deeply involved in the audio field, adhering to the unremitting pursuit of cutting-edge acoustic performance, and constantly introducing many innovative technologies.
Bose has changed people's lives unconsciously while making every product well.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.