Brother Group, which first produced Anjing sewing machines, later dabbled in knitting machines and home appliances, and later had today's brother printers.
Brother (China) Commercial Co., Ltd. is the sales company of Brother Group in China. According to the Measures for the Administration of Foreign Investment in Commercial Fields promulgated in 2004, it was approved to be established in March 2005 to operate international brand "Brother" products.
With a hundred years' experience, Brother has developed from a small company to a diversified multinational enterprise for more than a century. Although our technology and business activities keep pace with the times and dare to innovate, the foundation of strong leadership and product innovation has always been the same, which is equally important throughout our brother's history, whether in 1908 or today. Anci Anci established Anci Sewing Machine Company on 1908, specializing in the sales and maintenance of sewing machines. Yasuji Yasui is the father of the founder of Brother Industry Co., Ltd. ..
Masayoshi Yasui's eldest son, Masayoshi Yasui, has been helping his father in business since he was nine years old, so he learned the skills of repairing sewing machines since he was a child. Masayoshi Yasui 17 went to Osaka as an apprentice. Osaka was the center of Japanese sewing machine industry at that time. Masayoshi Yasui witnessed the proliferation of foreign products in Japan's sewing machine market, and thought that Japan should have local sewing machines, so she decided to turn the imported sewing machine market into a local sewing machine market.
At that time, it was generally believed that it was almost impossible for Japan to make sewing machines by itself, because there were neither production facilities nor technology. However, Yasuyuki has made up his mind. He got the money to buy sewing machines and began to develop and sell water equipment for making straw hats. He even studied sewing machines in Japan to show his ambition.
My brother's motto is "Outstanding quality, silent dedication". Producing high-quality products is a way to give back to the society, and it is also the direction of the company's sustainable development. Based on this motto, Brother always insists on its quality and constantly educates its employees.
The Brothers Global Charter has formulated the basic corporate strategies for the whole group in the new era, including "insisting on quality", "customer first" and "caring for the environment".
The introduction of this charter explains the responsibility of Brothers: "The mission of Brothers Group is to make customers enjoy higher value through high-quality products and services. Yasui Brother produces sewing machines made in Japan at 1928. This is the first chain sewing machine used to make straw hats, and it is also the first product listed under the brand of "Brother". The brand "Brother" represents the spirit of Yasui Brother Qi Xin's joint efforts to realize Japanese sewing machine production.
Believe it or not, brother Yajing's initial idea was not to use "brother" as the brand name. At first, they chose "Sister" because most sewing machine users are mainly women, but this name has already been registered as a sewing machine brand. Brother Yasui is pregnant again from the beginning. Because they have deep family values, they finally chose "brother" as their name. The reason for choosing this name probably needs no further explanation.
1933 opened a new factory in Mizuho district, Nagoya, and mass-produced local sewing machines. Next, in 1934, Anshi Brothers Sewing Machine Shop began to produce industrial sewing machines in the name of Japan Sewing Machine Co., Ltd. in 1936.
194 1 set up brother sewing machine sales co., ltd to expand the sales network in Japan.
1947, at the request of the Japanese government, Brother exported 200 sewing machines to Shanghai. This is an important step from "mainly importing sewing machines to exporting sewing machine products", which is also the goal of establishing the brother brand. My brother used technology to develop how to make sewing machines. Since then, they have started other businesses, such as knitting machines and household appliances, and conducted experiments on electronic products.
1954, in order to strengthen exports, Brother International Enterprise was established. Since 1954 set up its sales headquarters in new york and 1958 set up its European production base in Elton, Brother has become one of the earliest Japanese international enterprises.
Almost at the same time, the American sales department strongly recommended the production of portable typewriters, saying that this product would become more and more popular among Americans and would become a necessity for offices. After some efforts, engineers finally developed a typewriter with low cost, high quality and durability compared with other brands in the market. Since then, the typewriters of the brother company have been exported to the United States, and soon won a reputation for their high quality, thus leading the company to enter the information and communication products market.
Japan headquarters building 196 1 completed, 1962 was renamed by Japan Sewing Machine Co., Ltd. as Brother Industry Co., Ltd. Brother provided 300 typewriters to foreign journalists during the 1964 Tokyo Olympic Games, which made its brand widely recognized.
Until 197 1, Brother produced typewriters in 20 languages and sold them in 1 10 countries all over the world. Besides sewing machines, typewriters have gradually become the company's flagship export products. Brother has been actively developing new products from the beginning, and has injected electronic technology into mechanical products. 197 1 year, Brother became the first company in the world to successfully develop a high-speed dot matrix printer. This is a milestone in the printer market today. This product jointly developed with American companies has won a good reputation in Japan and abroad because it is faster than the products of the same period.
1980, Brother developed an electronic typewriter (EM- 1) equipped with chrysanthemum wheel printing technology and using linear pulse motor. This product has also been well received. 1984, Brothers made persistent efforts and provided as many as 3,000 typewriters for the Los Angeles Olympic Games, which was recognized as the world champion typewriter brand.
Next, my brother introduced a unique "label system" product. It uses heat transfer technology obtained from the production of electronic personal printers and Japanese word processors. 1987, Brother started to produce fax machines, and entered the field of information and communication equipment. On 1992, Brother launched a brand-new fax machine "FAX-600" in the United States, which immediately became a hot-selling product, leading Brother into a brand-new century-a real network and content century.
The success of FAX-600 did not stop Brother, but encouraged them to develop a multifunctional fax machine with more reasonable price and better performance. Brother achieved further success because they had a keen eye and decided to seize the emerging customer base before other competitors noticed it-that is, the increasing number of SOHO customers. They need more suitable office products.
Since 1995, Brother has promoted the laser digital multifunctional center integrating printing, fax and copying functions in the market. And this new product fully reflects Brother's printer sales performance. Brother launched a multi-functional color inkjet printer, which took a big step in information communication products. As the company began to expand its business around the world, Brother Group carried out the policy of "customer first" in all operational links. In addition, the company is more determined to provide outstanding value to existing and future customers. Based on these ideas, Brother Group established "Global Vision 2 1" as the company's long-term development vision in 2002. The objectives of Global Vision 2 1 include:
Become a global leader with high income potential; Develop excellent patented technology and become a world-class manufacturer; In the whole corporate culture, the company's concept of "by your side" is concretely implemented.
Under the leadership of customer-centered management, Brother is committed to achieving the above goals and focuses on the following business areas:
Printing and communication scheme (P & amp； S) printers, multifunction printers, fax machines and P-Touch labelers.
Personal and family P & amph; amp) sewing machines made locally.
Mechanical scheme (M & amp； S) industrial sewing machines and mechanical tools
Printing and communication scheme (P & amp； This enterprise focuses on developing printing technology. Procter & gamble company. S provides business solutions for SOHO environment and department groups of large companies, which facilitates them to simplify workflow and increase efficiency and convenience.
The mission of personal and family P & amph is to provide customers with simple and easy-to-use sewing and embroidery products, so that users can give full play to their unlimited creativity.
Mechanical scheme (M & amp； S) The enterprise provides sewing machines and mechanical solutions that can meet or even exceed its production and work requirements. Brother still adheres to its tradition and "production" spirit, so the company promises to continue to create and provide the best value for customers through its products and services.