In its long history, it gradually formed a profound,
about
At this point, there is no doubt. However, some people say
It is already a "sunset culture" and can only be treasured as antiques or cultural relics, which is not worth refuting.
Its connotation is very rich and its scope is quite extensive. The traditional model is only a trickle in its vast rivers and seas. This is an inexhaustible trickle, which is still irrigated and infiltrated in many places.
On the battlefield,
Is one of them.
I believe everyone is familiar with the logo. In today's society with rapid development of economy, information and culture, whether it is a public sign used for public and social activities, a commercial trademark or a special symbol related to patents, it can be said that it is everywhere. From the design point of view, logo is a kind of graphic design, an artistic form with considerable visual beauty, but it is also a practical art, which lies in
People pay more and more attention to the role and value created by CI, so in recent years, signs have become the main content of CI planning. It is not only a symbol, the name of a product, but also the spokesman of commodity manufacturers and customers.
In this sense, in modern commodity society, signs belong to the category of modern design.
But does modern design mean abandoning, eliminating or even isolating tradition, or
Otherwise, it will be out of date, and it will not reflect the sense of creativity and the times? Of course not. We learned from some famous and popular people in recent years.
It is not difficult to see how designers combine traditional patterns with modern designs.
Bank of China is
Representativeness, with China characteristics. Designers use ancient Chinese coins and the Chinese character "Zhong" as the basic shapes. The ancient coins are designed with round and square borders, with a square hole in the middle and vertical lines up and down, which become the shape of "Zhong", meaning.
Round, economy-oriented, gives people the impression that it is concise, steady, easy to identify, profound and quite meaningful.
Grid. I think the reason why China Bank logo can leave such a deep impression on people is mainly because ancient people have always regarded wealth as a symbol.
visual
Know each other.
The logo of China Telecom is based on the Chinese character "Zhong" and traditional Chinese patterns.
As the foundation, the three-dimensional spatial pattern of development and change means a communication network extending in all directions, which symbolizes that China Telecom is always open and ubiquitous. This image expresses the characteristics of China Telecom: technology, modernization, transmission, speed and development. The pattern has a strong decorative effect, and has the characteristics of China and a sense of the times. It can be said that it is a classic that applies traditional culture to a very modern sense.
Logo is also a leader in this kind of design. Wang Fu Hotel is located in Wangfujing.
Hotel, this place used to be the royal family of the Qing Dynasty.
The architectural appearance of houses and hotels has the traditional classical style of China, so this sign is adopted.
Composition, with China "
Disk length "
It is a basic shape, which is transformed into a vertical and horizontal straight line, forming a square with symmetrical vertical and horizontal directions and orderly interwoven longitude and latitude, which shows the implication of standardized management and quality service of Wang Fu hotels. In detail, the lines at the four corners were intentionally interrupted to depict the word "well" and suggest the location of the hotel. At the same time, the word "well" means "inexhaustible" The "Wang" in the middle of the figure is not only the first word of Five Blessingg Hotel, but also represents the king position of the hotel among peers.
exist
The integration of Chinese traditional culture into China is not only a self-continuation of local culture, but also a great impetus to the exchange of information in the world, which is also of positive significance to establishing China's international image 2.
China's traditions have always been respected.
、
、
Philosophy of life, and the most vivid expression of this philosophy is "
"——
Embrace and tolerate each other, and the inner edges of the two fish get together.
The outside of the two fish is a perfect circle. Through this "
The ancestors and sages told us a truth: in a unity, whatever is beneficial to each other will be beneficial to the harmony and unity of the whole, and in turn it will be beneficial to itself. This "Taiji Harmony Principle" is widely applicable to individuals, families, nations, countries, even human beings and nature. In the concept of design, we call this form "give and take". That's why.
Because of its far-reaching significance, the United Nations chose China's traditional Tai Ji Chuan as its opposition in August and September 2006.
The emblem of this grand event of the World Congress. The designer artistically treated the Tai Chi pattern, adding different levels of gray to the black, white, yin and yang as a transition, which symbolizes the different races, cultures and regions of people in different countries, but it can be done in this world.
Live in harmony. This symbol is not only to promote China culture to the world, but more importantly, to make China the master.
* * * The principle of unity and friendship.
Spread all over the world.
The most representative symbol today is the symbol of the 2008 Beijing Olympic Games. From the Olympic emblem designed when bidding for the Olympic Games to the official emblem of the Olympic Games, China's characteristics have been fully demonstrated and won unanimous praise all over the world. Bid for the Olympic emblem
Color composition, shaped like China traditional folk arts and crafts ".
",like Artest's biography."
"symbolizes
It also embodies the spirit of unity and unity of every China person; Tai Ji Chuan belongs to China.
The whole design is like
Harmonious and vivid, full of sense of movement, symbolizing the profound meaning of people's unity, cooperation, exchange and development in the world and working together to innovate the century.
The official logo is better. The logo, named "Chinese Seal Dancing Beijing", combines China's traditional seal, calligraphy and other artistic forms with sports characteristics, and conveys and represents three meanings: First, the Chinese character seal of China's traditional culture is used as the main pattern expression form of the logo, and the traditional color of China-red is used as the benchmark color of the theme pattern, which embodies the characteristics of China culture, represents the nation and the country, and represents joy and peace. Secondly, the main part of the work is shaped like the word "respect" and "people" dancing with open arms, which fully embodies ancient and modern China and conveys friendliness, sincerity and enthusiasm. Thirdly, the work is cleverly transformed into a human figure running forward and welcoming victory, which fully embodies the Olympic purpose of being faster, higher and stronger, emphasizes the athlete-oriented, healthy and progressive spirit, and is full of movement and vitality. This symbol fully expresses China culture and Olympic spirit. president of the international olympic committee
It is also full of praise, saying that it "not only shows the historical and cultural heritage of China, but also conveys the youth and vigor of a big country with a bright future".
In fact, there are many such designs, such as
Knife-shaped symbols used on ancient coins in China;
The symbols in the novel are full of vitality,
The dragon's modeling patterns are well known and loved by people. Only in the small space of logo design can we appreciate the great creativity brought by traditional culture, not to mention in other modern cultural and artistic fields, such examples are as follows
Yes Therefore, tradition does not mean obsolescence, and traditional culture will not disappear like the sunset. The key is how we put it.
Make the past serve the present and carry forward it. We can't just
As a historical relic, we should "protect" it, and we should not regard it as our shoes, lest we throw it away. What we need is Hiroshi.
China traditional culture, in order to achieve this goal, I think every worker engaged in art design should do his best to shoulder this responsibility.