1. Will Taobao be punished if it is complained of infringement of intellectual property rights?
Taobao will be punished if it is accused of infringing intellectual property rights.
If Taobao is complained of infringing intellectual property rights and the goods suspected of infringement are removed from the shelves, according to the regulations of Taobao platform, the platform will punish the seller accordingly.
Two, the specific punishment may include but not limited to:
1. Decline in ranking: After the products complained of infringement are removed from the shelves, the ranking of the seller's stores may decline, which will affect the exposure and traffic of the stores.
2. Close the store: If the seller's store is repeatedly complained of infringement of intellectual property rights, the platform may consider closing the store.
3. Fines: If the seller is repeatedly complained of infringing intellectual property rights, the platform may charge him a fine.
In short, in order to protect intellectual property rights and maintain a fair competition market environment, Taobao platform will take severe punishment measures against sellers who infringe intellectual property rights.
Therefore, as a seller of Taobao, we should follow the relevant regulations of the platform, operate legally and avoid infringing intellectual property rights.
Second, what is intellectual property?
Intellectual property refers to people's right to intellectual achievements and the economic benefits they bring. Intellectual property is a kind of legal protection, including the following contents:
1. patent right: refers to the legal protection of inventions, utility models and designs.
2. Trademark right: refers to the exclusive right of the trademark owner to his trademark, including the registration, use, transfer and license of the trademark.
3. Copyright: refers to the author's legal protection of his works, including works such as literature, art, music, movies, television, software and web pages.
4. Know-how right: refers to the legal protection of technical secrets, know-how and know-how.
5. The right to trade intellectual property rights: refers to the supervision over the transfer, license and authorization of intellectual property rights.
Protecting intellectual property rights is the basis for maintaining innovation and development, promoting economic competition and building a good business environment. At the same time, intellectual property is also a bridge and link to promote international trade, cultural exchange and scientific and technological cooperation.