When many stores operate online stores, such as Taobao or Pinduoduo, they will receive a lawyer’s letter from a lawyer entrusted by the brand to inform them that infringement has occurred. In fact, is this situation an infringement? , what should be done in response to the lawyer’s letter? Let’s briefly talk about these issues. 1. Does selling the brand’s products necessarily constitute infringement? We need to look at it from two perspectives: first, if what is sold is a fake, it must be an infringement; second, if what is sold is a genuine product that cannot be authorized, Then it depends on whether the purchase channel is formal, whether online sales are allowed, etc. This does not necessarily constitute infringement, but according to current legal cases, most still constitute infringement; thirdly, if what is sold is genuine goods that can provide authorization, And if the seller can issue an authorization, then there is a high probability that it will not constitute infringement at this time. 2. Why does the brand not allow dealers to sell online? The price of the goods that dealers get from the brand is very low. If the dealer provides an online store for online sales, the price of the online store will inevitably be higher than the official price of the brand. If the guide price is much lower, it is easy to make random prices and impact the market; it will not only cause market confusion, but also affect the brand value. Therefore, most brands will sign agreements with dealers and do not allow dealers to sell online or supply goods to online stores for sale. 3. Dealers clearly know that supplying goods to online stores will inevitably be punished by brands, so why do they still supply goods to online stores? Most of the dealers get goods from brands, and most of them have quantity requirements. The higher the quantity, the lower the price. If you take a lot of goods, you may not be able to sell them well, so you have to violate the agreement and supply the goods to online stores for online sales. If you can't keep the goods in your own hands, you have to find ways to expand sales. When supplying goods to online stores, they often make sure that the goods they provide are genuine, but they violate the distribution agreement. 4. How should online store owners respond after receiving a lawyer’s letter? (1) First, they should check whether the products they put on the shelves are of the brand. If they are indeed products of the brand, they should contact their own supply channels to see if Is it genuine? Can we provide authorization from the brand? (2) Timely check the time when the link was put on the shelf, the actual sales volume and the order status. If it is a dropshipping service, pay attention to collecting the dropshipping order status in order to check the profit situation. (3) If you cannot provide authorization or prove that it is genuine, you must promptly contact the lawyer who issued the letter to get a preliminary understanding of the processing plan and conduct preliminary negotiations. (4) After understanding the preliminary plan, find a professional lawyer for consultation to fully understand how to deal with it in your best interests. Don’t: (1) If you do not collect evidence or respond after thinking that you are genuine, then it is likely to trigger subsequent litigation and have Alipay blocked, etc. In this case, you will have to bear at least one subsequent litigation fee; if If you ignore the lawsuit, it may lead to court enforcement. (2) Do not communicate with a lawyer after you can provide authorization; if you can provide proof of authorization and authenticity, you should contact a lawyer in time. You may report it and continue to sell it on the shelves after obtaining authorization. (3) Do not contact a lawyer proactively. Many merchants have an ostrich mentality. They will ignore it after taking it off the shelves. The mentality is "I will see if you sue me or not, then sue me." Of course, the other party's lawyer may not sue you; The defendant has missed the opportunity to understand the amount of compensation for the first time. After all, the compensation initially understood is the lowest. It is recommended to understand the amount of compensation first. Even if it is not dealt with, the defendant can further negotiate on the original basis in the future. Many online store owners do not understand the situation of intellectual property rights and know nothing about it, so they do not pay attention to avoid infringement during the business process. However, when operating an online store, there is no need to worry when receiving a lawyer's letter. Take the initiative to understand the situation, and Get the best results with professional consultation.