In April 1996 (Year B), the first 2 million shares of Excite were listed. At this time, Robin Li thought of how to solve the problem of search engine cheating. “I thought about the indexing of scientific papers that I learned at Peking University. Scientific papers determine the quality of a paper by indexing the number of times it is cited. Hyperlinks are references to pages. Cheating web pages are worthless and cannot be used by many websites. Active hyperlink. "The text on the hyperlink is the description of the linked web page. Through this description, the correlation between the hyperlink and the page can be calculated." In short, "The hyperlink is when others evaluate you, and the description on the hyperlink It’s how others evaluate you.”