Burberry brand story Burberry was founded by Thomas Burberry, a British youth who was only 2 1 year old at that time, and Burberry became the most representative brand in Britain.
Burberry developed outdoor clothing in the early days. As early as 1880, Thomas invented gabardine, a waterproof and breathable fabric, and obtained a patent in 1888 to design and manufacture raincoats for British officers at that time.
Royal brand:
Burberry has always been deeply loved by the royal family, and became a royal brand in 1955 and 1989 respectively. 1997, due to the change of management and the joining of Rose Marie Bravo, the current CEO, the direction of Burberry changed, from mainly providing clothes for royalty and elderly celebrities and guests at all levels, and further expanding the guest network.
In 200 1 year, under the leadership of creative director christopher bailey, Burberry launched Prorsum high-end men's and women's wear series, which not only injected new elements into classic dry and wet jackets and plaid patterns, but also established a new fashion image for the brand and washed away the old image.
Refer to the above? Baidu encyclopedia -BURBERRY London