Forward-looking Industry Research Institute's Analysis Report on Market Demand and Investment Planning of China's Coffee Industry from 2020 to 2025 shows that from 2065,438+03 to 2065,438+09, the average annual growth rate of China's coffee consumption reached 65,438+05%, much higher than the world's growth rate of 2%. It is estimated that by 2025, the scale of China's coffee market will reach 2 1, 7 1 100 million yuan.
The rapid growth of market scale has attracted the influx of capital from many parties, and the Chinese coffee market has become a battleground for military strategists. Starbucks and Ali joined forces to carry out deep ecological cooperation. McDonald's plans to invest 2.5 billion yuan in the next three years to accelerate the layout of the Chinese coffee market. Tencent cooperates with Canadian national coffee Tims for cross-border brand cooperation. ...
In the coffee field of domestic and international capital game, how should operators stand out from the homogenization competition?
Break through a new force and win with "water"
Nowadays, coffee shops generally pay attention to the investment of coffee utensils and the choice of raw materials is also very careful. But in addition to these, water is also a key element that cannot be ignored!
In real life, we often find that the same kind of coffee bean tastes very different in coffee shops in different regions and even in different time periods, which is largely due to the constant fluctuation of water quality.
Whether it is a brand chain coffee shop or an independent boutique coffee shop, stable and balanced high-quality water is needed to ensure the perfect quality of coffee.
The delicious coffee on the tip of the tongue originated from BWT's innovative water purification technology.
As a wholly-owned subsidiary of BWT Group, BWT Water +more is a well-known manufacturer of hotel catering water optimization system in Europe. Its series of water purification products can optimize the water consumption of coffee market and catering industry, and meet the water quality needs in different regions and under different conditions. It combines reverse osmosis technology, magnesium ion patent technology and multiple composite filtration technology, creating a new era of water purification in the field of coffee and tea.
Combining technical and sensory aspects, SCA, a boutique coffee association, suggests that the extracted water should meet the following standards:
BWT water +more can adjust the hardness, PH value and mineral balance of water according to different local water quality, so that the effluent can meet the extraction water standard proposed by SCA, provide stable and standardized high-quality water for the coffee industry, and make coffee more full of flavor and sweeter in taste. And stable quality and taste are the key to firmly grasp consumers!
The mineral content in water will affect the final taste of coffee. BWT Water +more adopts patented technology of magnesium ion, which makes minerals in water in a more balanced state. The rich and mellow flavor of coffee is fully distributed, the bitterness is reduced, and the taste is silky. At the same time, BWT magnesium ion technology can also reduce the hardness of water and reduce the formation of scale, thus protecting the coffee machine from corrosion.
Perfect partner in the global coffee field
BWT Water+Moll enjoys a high reputation in the global coffee field. Over the years, we have been supporting important international coffee competitions with mature water treatment technology, such as the Coffee Masters Competition of the European Fine Coffee Association (SCAE).
* Ehrner Tosberg is not only the champion of 2065 438+05 SCAE Coffee Masters, but also a professional coffee trainer. She found that people really care about how to optimize the water used for coffee, so she praised the water purification technology of BWT water+.
BWT Water+More provides global customers with targeted solutions to optimize various applications of drinking water. It has established brand-new standards for the market through innovative water purification technology, thus promoting the benign development of the global coffee market and catering industry!