Not long ago, we welcomed the big dog brother, another 3/4 car, and the brand-new Haval SUV code-named X Dog appeared in front of us. Then this year 1 month, this car was voted as Haval Cool Dog.
People often ask me what a 3/4 car means. In fact, according to the Great Wall, 2/4 represents urban SUVs, 4/4 represents hard-core professional off-road SUVs, and 3/4 is in between. It is true that Haval Big Dog gives high consideration to the comfort and luxury of urban SUVs and the personality and passability of hard-core off-road vehicles at a reasonable price, giving consumers more choices.
First, let's take a look at the characteristics of Haval Cool Dog on the declaration map:
Like the big dog who pays attention to personality, the cool dog even made customization options on the color of the roof, such as the same color as the car body and the contrast color with the car body. The charm of youth is in place at once, and the official design also conveys to consumers that our car is customized from the root, providing new choices for interested users who pay attention to individuality.
For example, the color style of the small schoolbag and the style of the external decorative board can also be customized. Pay attention to the selection of rim style on the declaration drawing. The richness of styles and colors far exceeds the optional/customized boundaries of the same class of vehicles. Harvard's performance in personalized customization can be said to be more and more mature, all of which are based on mature market performance and accurate user research.
Judging from the actual effect, Haval Cool Dog follows the heavy feeling of big dog models, and at the same time, traces of young design can be found everywhere. The square shape with round headlights looks very retro. The beautiful paint color and exaggerated front bumper not only highlight the off-road atmosphere, but also add more fashion sense.
Haval cool dog is smaller than Haval big dog. Its length, width and height are 4520* 1875* 1745mm respectively, and its wheelbase is 2710 mm. It can be found that its positioning is a compact SUV with a large wheelbase, and the square carriage design ensures the internal seating space.
Limited by the usage scene, Haval Cool Dog doesn't really carry a small schoolbag, but adopts a convex design to simulate the existence of an external spare tire, but this design sacrifices the rear view, hoping that the streaming rearview mirror can appear on the cool dog. Visually, the ground clearance, approach angle and departure angle of Haval Cool Dog seem to be good, so it should have better passability.
In terms of interiors, according to the current spy photos, Haval Cool Dog adopts the same design language as the big dog, and the three major screen designs are not absent. In addition, the physical buttons in the car seem to have only the start button and the mode selection knob, and the other functions need to be completed through the central control panel. In terms of configuration, we noticed that the car is equipped with wireless charging in the main driver's seat and headrest audio, and the shape of the shift lever is similar to that of the tank 300.
In terms of power, Haval Cool Dog is equipped with a 1.5T turbocharged engine code-named GW4B 15L, with a maximum power of 135kW. This dynamic matching of Haval Cool Dog is larger than that of Haval Big Dog 124kW 1 1kW. The whole department does not provide other powertrains to choose from. It can be seen from here that the main audience of cool dogs is cities, and the higher-level demand is only for big dogs and tanks 300.
In fact, you should be able to see that Haval Cool Dog obviously continues the design style of Big Dog and Tank 300. To put it bluntly, these two cars have narrowed the distance between Harvard in terms of attention and actual sales. Then we can find that there are many people who like the "square box" SUV, and many of them want to buy smaller models.
Then let's finally analyze the Haval cool dog whose positioning and price are lower than that of the big dog. Who are the actual audiences?
1, budget 10- 15000 yuan.
2. Pursuing intelligent configuration
3. I like younger modeling and hardcore design.
4, SUV models are just needed
Then it can be said that Haval Cool Dog can meet most of these needs. Coupled with the good reputation and excellent product strength of Great Wall Motor in the past two years, it can be said that Haval Cool Dog will definitely become an explosive model.
According to the current information and market reaction, Haval Cool Dog is worth looking forward to. If its actual price is really 10-15,000 yuan, or the price has reached10,000 yuan, it will be a big challenge for all types of compact SUVs at the same level, whether facing competitors with pure urban positioning or light off-road competitors.
For more information about Haval Cool Dog, please continue to pay attention to Easy Car.