Chongqing Carlsberg Beer After Carlsberg entered Chongqing Beer, Chongqing Carlsberg Beer Company introduced Carlsberg's corporate culture, advanced management experience and beer brand.
2065438+In April 2004, the company invested more than 30 million yuan to build a new Lebao beer production line, which is the third Lebao beer production line of Carlsberg in China. The products will be put into Hunan province and its surrounding markets, and gradually spread to Zhejiang, Henan, Anhui, Jiangxi and other provinces and regions.
Extended data:
On April 8, 2065438+02/KLOC-0, Carlsberg officially launched Lebao Beer in China. Lebao Beer is the only international beer brand in China that innovates the design of easy-to-open beer bottle caps.
On the same day, under the notarization of Guinness people, all the guests attending the listing conference of Carlsberg Beer in China set a Guinness World Record for "opening bottles by hand relay", with a total number of 280 people.
Lebao beer is a kind of light beer with bottom fermentation, which is brewed from lightly roasted malt, bitter hops and bottom fermentation yeast, and exudes the fragrance of flowers and grains. The storage period of Lebao beer depends on the type of packaging and the area where it is located. Generally speaking, glass bottles and cans are 6 months.
Baidu encyclopedia-lebao beer
? Lebao beer official website-Lebao beer