An electronic product on sale exploded and died, and the whole data group was busy until 4 am.
We have been selling this electronic product to others in Australia for two or three months, and the daily sales are not bad. We don't focus on sales, but this product has never been made by ourselves because of some product reports. Strangely, the seller never drove us away, not even a warning.
We are experts in every operation, and the team leader will not check every backstage. Of course, there's not that much time. Moreover, we have given great autonomy to the operation of each site, and basically everyone is doing a good job in their own site with their own entrepreneurial mentality.
In addition, there are too many SKUs in the whole team, and I really don't know much about the specific situation of this product.
Why can operators follow this product with confidence? Australia Station is a new station. Everyone has no registered brand and no FBA. They are all barefoot. In particular, the seller has never sent a warning letter, so the operation has always felt that it can be done with confidence.
From this site, the product has been being made and sold until this month when an FBA warehouse was opened and a batch of goods were delivered, both in quantity and amount.
From the first time I came into contact with Amazon, I didn't quite agree to do this action, which was not good for the spread of my own brand and the precipitation of my products. Even when 14 and 15 were the best sellers, I didn't do it. (now think about it, it was really stupid ~ ~ (> _ <; ) ~ ~ ~, if you give me another chance now, I will use all my fucking resources to do it and sell it.)
Selling is like taking drugs. Once you are addicted, it's hard for you to quit. I don't have to scratch my head to write a list, I don't have to spend money on product drawings, I don't have to spend money on promotion, I just want to sell it and sit there and wait for money.
2
In fact, the seller didn't notice us or didn't want to drive us away. People are trying to kill us.
The reason why this property was revealed was that the seller sued us for selling fakes and complained to the platform that ours was different from what they sold and pretended to be their products.
The platform issued a small red flag, and we need to provide invoices and brand authorization instructions.
The invoice is easy to handle. This card is authorized. Don't even think about it How can I give you authorization if people want to kill you?
My opinion is, on the one hand, move the warehouse immediately, transfer the surplus inventory to other accounts, and find a way to build it yourself.
On the other hand, find the other party, solve this problem privately, and get rid of the inventory first.
I found a few close friends to find the seller and got in touch.
The asking price is a bit high. My bottom line is that tea is enough. Easy to communicate, just be a friend. It's not negotiable. Forget it. Anyway, the Australian station is also open for registration, and the account cost is not high.
In addition, we have made many platforms. After moving to the warehouse, I stopped selling. I submitted the relevant report and built it myself.
Fortunately, this is only in Australia. If you are not in the United States or other sites, the whole account will be finished, and the loss will be more than one or two hundred W.
three
I mentioned in the serial diary "Capital Broken, Forced to Switch from B2C to B2B" that when I first entered this industry, I was doing digital accessories such as mobile phone cases.
The profit of the iPad case was actually not bad at that time, but it depends on the design and the quality of the finished product. Leather is PU, which is better than PVC, while leather is better than PU in handle and toughness. You can find raw material suppliers for the manufactured materials, and the processing plants are basically the same.
At that time, everyone's operation methods were similar, basically massive links and selling, brushing, the key is to look at the way of brushing.
I was a raw material supplier of PU at that time, and several brands that made electronic product holsters were my customers.
Not because my price is cheap, on the contrary, our price is higher than others. Like ordinary PU and PVC, most of them are more than ten yuan, while ours is 24-32 yuan a yard.
You get something for nothing, you get something for nothing. Whether it is yellowing resistance, bending resistance, friction resistance and cold resistance, many domestic products are not at the same level as ours.
So even if the price doubles, once the brand customers cooperate with us, it will take more than a year, basically until I completely transform in 16.
3C's digital products are all Red Sea in the Red Sea. In addition to developing high-quality products, the way they set up trade barriers mainly starts with the design of patterns and lines.
This wave of people designed lines and patterns, but didn't print them out immediately, and then made the goods and sold them on Amazon. It is a unified application for an appearance patent before proceeding to the next step.
Small sales can't support a design team on their own, and many even hire a full-time designer, which is impossible. Even the artists are outsourced. The survival of this wave of sellers is to follow suit. Most of them directly copy the patterns and then buy them on 1688. The original cost of making goods was more than 20 yuan. If leather or PU leather is replaced by cheaper PVC, plastic and packaging are saved everywhere, and the whole cost is saved.
Basically, I go to the stall to receive the goods in the morning, and then I go to various customers to wander around and casually urge the payment.
After getting familiar with it, I understood their routine of building barriers.
At the beginning, everyone just sold the products designed by their own team, without warning or complaint. When the sales volume reached FBA, all sellers gave themselves wave after wave of audits and were ready to start closing the net.
Remember last year, all the rivers and lakes were monkeys with blood on their fingertips? The operation method is exactly the same.
At that time, I issued a warning in the circle of friends. Before the 25th of that month, no matter whether this product is profitable or not, it must be removed from the shelves, otherwise it will die miserably.
You may not know how popular fingertip monkeys were at that time. There are more than a dozen links, each of which has at least 400 followers. A friend sold one of the links overnight and shipped more than 2,000 items overnight.
Few people should listen to me, otherwise it wouldn't be complaining.
In the face of interests, greed will always prevail over reason, and no one will believe that he is the last successor.