Minute Maid is a brand listed by Coca-Cola Company in April 2004, and it is one of the largest juice brands in the world. Minute Maid was founded in the United States and has more than 60 years of professional experience in juice production. Minute Maid came to China in 2004 and successfully launched "Minute Maid Fruit Orange" real pulp orange juice beverage. At present, this product is distributed in 100 countries, and does not contain preservatives and artificial colors.
Minute Maid is a juice brand that Coca-Cola has used all over the world for many years. It can be traced back to1April 5, 946. The first batch of frozen concentrated orange juice was shipped from Florida, marking the birth of modern juice manufacturing industry. Coca-Cola hopes to introduce this global brand with new juice.
Bottle design
In the innovative code of this beverage company, the success of cola lies not only in its pungent taste, but also in its inflammatory marketing method and unique curve bottle. It is said that even when people are sleepy, they can still identify Coca-Cola through charming curves. The bottle type was approved by the US Patent Office on 1960. Lin Bangyuan hopes that the bottle shape of fruit orange can also have this strong recognition.
However, it is not easy to persuade colleagues in the company to give up the usual square or rectangular bottle shape. The commonly used bottle type has low cost and can save space during transportation, so there is no reason to replace it.
In Lin's view, this is just a hidden market crack. In the highly competitive beverage market in China, the survival rate of new products is not high. If the products entering the market for the first time do not grasp the first feeling of consumers, they will soon fall into a passive position. Coca-Cola is willing to spend tens of millions of RMB to advertise fruit orange, why not spend RMB 654.38+00,000 to design bottles specially? After all, the shape of the bottle directly affects consumers' feelings.