On December 17, information from the Great Wall Holdings electronic bidding platform showed that Great Wall Motors was conducting a bidding process for the "Great Wall Motors Sedan Brand Channel Image Design Project." Judging from the term "car brand", Great Wall's sedan business will be operated as an independent brand. This is also the seventh sub-brand of Great Wall Motors after Haval, WEY, Euler, Pao, Tank and Salon.
It is also worth noting that Great Wall Motors’ sedan brand channels integrate new retail and traditional retail models, and are divided into four types: 4S stores, brand experience stores, city showrooms, and supermarkets.
The picture below shows the car patent previously applied by Great Wall
In terms of personnel, it is basically certain that Yu Fei, who previously served as the general manager of the Euler brand marketing, will take over the car brand.
In the past few years, Great Wall Motors' three new brands, Euler, guns and tanks, have been quite successful in the market. After the WEY brand transformed into a hybrid brand, its operations also improved in the second half of this year.
The Salon and the new sedan brand positioned in the high-end market have not yet officially entered the market. It will take time to answer whether the two new brands can succeed.