Burger King’s Women’s Day tweet is suspected of discriminating against women. The content of the tweet is: Women belong in the kitchen. (Women should stay in the kitchen.)
In this regard, some netizens said that this It is a "disrespectful" and "discriminatory" statement made on Women's Day. Burger King UK explained that they are using this method to promote their upcoming scholarship program for female employees. Only 20 professional chefs in British kitchens are women. They hope to change the gender balance in the catering industry so that female employees have the opportunity to pursue a career in cooking. Burger King UK has since deleted the controversial tweet and issued an apology, saying the original tweet was in error.
Competitor KFC later made fun of it and advised it to delete the tweet. Below the tweet, Burger King explained that the purpose of this tweet was mainly to introduce a training it launched for female employees who want to become chefs. They believed that this would encourage women to participate in the catering industry and change the gender imbalance in the catering industry. However, netizens did not buy it and believed that this was a typical "sexist" statement.
Extended information:
This is not the first time that the topic of discrimination against women has arisen:
As early as 2018, Burger King in Russia released an advertisement called Pregnant for the World Cup Women who have children of football players are being offered burgers for life in a move that is suspected of misogyny.
Burger King wrote in the advertisement, "We will assume social responsibility, so we will reward some women who are pregnant with the children of players participating in the World Cup. Each woman will receive 300 Thousands of rubles, and free access to Burger King for life, for those girls, their children will probably get the best football genes that will benefit the Russian national team for generations to come, go ahead!
Although they deleted the ad on Tuesday, it still caused a bad response in Russian society, so they issued a statement apologizing to Russian women.
The statement read, "We apologize for our previous ad campaign, which was so insulting. We would like to thank you for your feedback and would like to inform you that we have removed all and Activity-related materials. No one is born to stay in the kitchen. The kitchen is a good place to express love to family members, both men and women, and it is by no means exclusive to women. ”